Make your personalized long-form landing page for real estate companies

Deliver personalized experiences with long-form landing page that build brand trust for real estate companies and foster customer loyalty.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your long-form landing page for real estate companies

Developing an effective landing page for real estate companies is critical to converting visitors into clients. Instapage provides a powerful platform for marketers to create tailored landing pages that not only reduce costs but also enhance conversion rates. By utilizing our library of customizable templates and conversion-focused layouts, you can easily capture leads and establish trust with potential clients.

Step 1: Choose the Right Template

The first step in building your long-form landing page is selecting an appropriate template. Instapage offers over 100 customizable options that are specifically designed for real estate marketing. Look for templates that highlight attractive property images and compelling descriptions to engage visitors.

  1. Select a visually appealing design that reflects your brand identity and showcases your properties effectively.
  2. Ensure the template allows for easy integration of contact forms for lead capture.
  3. Opt for layouts that facilitate easy navigation and enhance user experience.

Step 2: Personalize Your Content

Now that you’ve selected a template, it’s time to personalize your content to align with your target audience. Use dynamic text replacement features in Instapage to tailor messaging for different visitor segments, ensuring they see content relevant to their needs.

  1. Incorporate local real estate market trends to resonate with your audience.
  2. Highlight unique selling propositions (USPs) of your properties to differentiate from competitors.
  3. Use testimonials and case studies to build trust and credibility among potential buyers.

Step 3: Optimize for Conversions

Once your page is customized, the next step is optimization. Instapage enables you to conduct A/B testing and use heatmaps to analyze visitor interaction. This ensures your landing pages are effectively converting visitors into leads.

  1. Monitor performance metrics regularly to understand user behavior and identify areas for improvement.
  2. Experiment with call-to-action buttons and their placements for better visibility.
  3. Refine your content based on conversion rates to ensure maximum engagement.

After implementing these steps, you should continuously evaluate and update your landing page for optimal performance.

With Instapage's powerful features, building your long-form landing page for real estate companies can turn your marketing efforts into measurable success.

Ready to boost your real estate marketing? Start creating your landing pages with Instapage today and watch your conversions soar!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your long-form landing page for real estate companies in action

The video tutorial focuses on creating effective real estate landing pages, which are critical for conversion. These pages serve as the first impression of a brand, attracting interested visitors who can be converted into leads. The content covers essential qualities that make a landing page successful and provides guidance on how to design one. Additionally, the tutorial presents 15 popular examples of high-performing landing pages. The presenter, Kyle Handy, a realtor and team leader in San Antonio, Texas, shares insights on utilizing digital marketing, content creation, and social media to help realtors, team leaders, and brokers grow and scale their businesses effectively, emphasizing the importance of proven strategies for generating leads and closing deals.

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