Make your personalized long-form landing page for pizza companies

Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.

In short, a sales page is a landing page but different from a homepage. A sales page and a landing page are both crafted specifically to encourage people to convert. While landing pages are virtually the same as short-form sales pages, long-form sales pages tend to be more detailed than a typical landing page.

Focus on Messaging and Content: When you optimise B2B landing pages, messaging and content are the first things to focus on, as they are what convince visitors to take the desired action. Headline: Your headline should be prominent, as well as clear and concise. It needs to persuade visitors to take action.

Since short sales pages require less content and design elements, you can builder them in less time - compared to building a long-form sales page. This is a major plus for small business owners who have limited time and want to put out their simple offer quickly. Our example Airbnb page is incredibly easy to make.

A long-form sales page still has the same purpose as a short-form sales pageto convince someone to buybut includes much more written content. The tricky thing about long-form sales pages is that they can very easily be used incorrectly, leaving an overwhelmed and frustrated audience who will disengage and click away.

A sales page is a landing page that is created for the purpose of convincing someone to buy or convert. A long-form sales page is the same thing except this page relies on a heavy amount of written content. When used correctly, a long-form sales page can significantly impact conversions.

What to include in long-form landing pages A compelling headline. Focus on explaining how your product will help the customer. Sub-headline. Explain the punchy claim you make in the headline. Visuals (video and images). Social proof. Strong copywriting. Regular CTAs. FAQ section (if needed).

What is a long-form landing page? A long-form landing page is a regular landing page that leverages length to educate visitors about the product/service and persuade them to take action. Businesses that sell products or services that cost a lot, are complicated, or require a big commitment use these landing pages.