Make a captivating long-form landing page that makes marketplaces shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your marketplaces.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your long-form landing page for marketplaces

Creating a long-form landing page for marketplaces can radically enhance your customer engagement and conversion rates. With Instapage, marketers can quickly apply customizable templates designed specifically for the marketplace landscape. By utilizing conversion-focused layouts, you can create impactful pages that resonate with your audience and grab their attention instantly.

Step 1: Conceptualizing Your Landing Page

Begin your journey by outlining the purpose and goals of your landing page. Determine the specific action you want your visitors to take, whether it’s signing up, purchasing a product, or gathering more information. Ensure that you focus on delivering a tailored experience that speaks directly to your target audience in sectors like Marketing and Advertising, Tech/SaaS, and more.

  1. Identify Your Audience: Understand the demographics and needs of your users to tailor your content effectively.
  2. Set Clear Objectives: Define measurable goals that are easily trackable.
  3. Consider User Journey: Map out the customer journey to create a seamless experience.

Step 2: Utilizing Instapage for Design

Once your goals are established, leverage Instapage’s user-friendly interface to design your landing page. With over 100 conversion-focused layouts and the unique Instablocks feature, you can create beautiful, functional pages without the need for coding.

  1. Drag-and-Drop Interface: Instantly modify your layout with a simple drag-and-drop technique.
  2. Customizable Templates: Use professionally designed templates that suit your brand's identity.
  3. Responsive Design: Ensure your landing page looks great on all devices, from desktops to smartphones.

Step 3: Optimize and Personalize for Maximum Engagement

Optimization is key to your landing page’s success. Employ Instapage's built-in experimentation features to test various elements of your page and improve performance based on analytics and heatmaps. Personalized experiences improve engagement significantly, so utilize tools like dynamic text replacement for tailored content.

  1. A/B Testing: Compare different versions of your landing page to find the most effective one.
  2. Heatmaps: Analyze where users click to optimize layout and design decisions.
  3. Dynamic Personalization: Tailor content based on the visitor's behavior and preferences.

By carefully crafting and optimizing your landing page, you will not only capture attention but also foster brand trust and customer loyalty through dedicated personalization.

Utilize Instapage to take your landing pages to the next level, maximizing conversions and establishing strong customer relationships.

Get started with your long-form landing page today and see how Instapage can streamline your marketing efforts. Experience the power of targeted experiences tailored for your audience's needs.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your long-form landing page for marketplaces in action

See how to build your long-form landing page for marketplaces in action

The speaker emphasizes the importance of simplifying your approach to attracting clients by focusing on a single, effective landing page rather than getting caught up in unnecessary details like elaborate logos or business cards. Many consultants and business owners waste time deliberating on minor aspects that do not contribute to gaining paying clients, such as the color of their business cards or the design of their websites. The key point is to strip back excess noise and distractions, allowing for direct engagement with the marketplace. The urgent priority is to take action and secure clients rather than procrastinating over non-essential elements.

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