Make your personalized long-form landing page for insurance companies

Deliver personalized experiences with long-form landing page that build brand trust for insurance companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Long form page: Your ultimate how-to guide

Creating a long-form landing page tailored for insurance companies can significantly enhance your marketing strategy. With Instapage, marketers can leverage over 100 conversion-focused templates to efficiently develop engaging landing pages that resonate with potential clients. These pages not only cater to specific audience segments but also foster trust and improve conversion rates, making them essential tools in the insurance sector.

Step 1: Choose the right template

Selecting an effective template is crucial for showcasing your insurance offerings. Opt for layouts designed for clarity and engagement. Consider these points:

  1. Visual appeal: Templates with clean designs attract more visitors.
  2. Responsive design: Ensure your landing page performs well on all devices.
  3. Integration readiness: Choose templates compatible with CRM and email marketing tools.

Step 2: Personalize your content

Personalization can dramatically affect user engagement. Utilize Instapage’s personalization features to customize the content based on user data. This includes:

  1. Dynamic text replacement: Tailor headlines and copy to match user queries.
  2. AdMaps: Align ads to specific landing pages to create a cohesive user experience.
  3. Audience metrics: Analyze which segments perform better and adjust content accordingly.

Step 3: Optimize for conversions

After building your long-form landing page, effective optimization for conversions is key. Utilize Instapage's built-in features, including:

  1. A/B testing: Test different versions of your landing page to see what resonates best with users.
  2. Heatmaps: Analyze user interactions to understand what captures attention.
  3. Analytics dashboard: Monitor performance metrics to inform further changes.

By following these steps, you’ll create a long-form landing page that efficiently converts visitors into leads for your insurance services.

Ready to elevate your marketing strategy? Start building your long-form landing page for insurance companies today with Instapage!

Get started now, and discover how Instapage can enhance your conversion strategy in the insurance industry.

Get more out of Build your long-form landing page for insurance companies

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your long-form landing page for insurance companies in action

See how to build your long-form landing page for insurance companies in action

In this marketing update, Lena McCarter, president and co-owner of Secure Agent Marketing, discusses the importance of creating effective landing pages. She acknowledges that many people make mistakes in the structure of their landing pages and often seek advice on how to build them. Lena highlights various tools available, emphasizing her current preference for ClickFunnels due to its user-friendly features, such as the ability to copy, share, duplicate, and conduct A/B testing easily. She gives a shout-out to Russell Brunson for his platform. Additionally, she mentions that WordPress is another viable option for building landing pages, citing her extensive experience with it in the past.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Build your long-form landing page for insurance companies