Make your personalized long-form landing page for information technology companies

Deliver personalized experiences with long-form landing page that build brand trust for information technology companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Boost results through landing page optimization
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Improve alignment across your creative team sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your long-form landing page for information technology companies with Instapage

Creating a compelling long-form landing page is critical for technology companies looking to convert visitors into leads. Instapage offers a range of user-friendly tools and templates designed to help you achieve this seamlessly. With a focus on conversion rates and user experience, our platform enables marketers to craft personalized landing pages without the need for coding skills, making it a perfect fit for busy marketing teams in sectors such as Tech/SaaS and Business Services.

Step 1: Choose the right template

Selecting an appropriate template is fundamental to your success in building a long-form landing page. Instapage provides over 100 conversion-focused layouts that cater to various industries including education and government. Evaluate your target audience's needs and choose a layout that resonates with them. This will form the foundation of your page’s effectiveness.

  1. Conversion-focused design: These templates are crafted to increase engagement and conversions, ensuring your landing page meets marketing objectives.
  2. Industry-specific options: Pick a design that reflects your sector, enabling greater relevance and connection with your audience.
  3. Customizable elements: Each template allows for extensive customization, so you can align the landing page with your brand’s identity.

Step 2: Optimize for performance

Utilizing Instapage's built-in optimization tools can significantly enhance your landing page's performance. Make data-driven adjustments to improve conversion rates through A/B testing and behavioral analytics.

  1. A/B testing capabilities: Test different versions of your page to determine what design and copy yield the best results, thereby maximizing your ROI.
  2. Heatmaps for feedback: Use heatmaps to visualize user interactions on the page, helping you pinpoint areas that require improvement.
  3. Performance analytics: Monitor page performance with detailed analytics dashboards to make continuous refinements.

Step 3: Personalize the user experience

Personalization is key to engaging your audience effectively. With Instapage, you can leverage dynamic text replacement and AdMaps to ensure your landing pages speak directly to your visitors' needs.

  1. Dynamic text replacement: Customize page content dynamically based on user inputs or ads they clicked, creating a seamless and relevant experience.
  2. AdMaps integration: Link your ads directly to specific landing pages to improve ad relevance and increase user trust.
  3. Audience-level metrics tracking: Monitor the effectiveness of personalized content in converting different audience segments.

Creating a long-form landing page tailored for information technology companies involves strategic design, continuous optimization, and personalization. By leveraging Instapage's capabilities, you position your marketing efforts for success.

To begin your journey with Instapage, start creating your long-form landing page today! Our user-friendly platform and rich feature set ensure you'll have everything you need at your fingertips.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to build your long-form landing page for information technology companies in action

See how to build your long-form landing page for information technology companies in action

When starting a new web design project, the blank screen can be intimidating, leading to procrastination and client pressure. To combat this, it's crucial to know what to include on the homepage. A structured approach is essential for creating the perfect landing page. The tutorial promises to cover an effective landing page structure in just five minutes, using a Figma template, provided for viewers. The focus begins with the hero section, located at the top of the website, known as 'above the fold,' which is critical as it is the first thing visitors see without scrolling down. This section set the stage for everything else on the page, establishing a strong first impression and guiding users further into the site.

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