Make your tailored long-form landing page for Custodians

Empower Custodians with Instapage to deliver impactful long-form landing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create a high-performing long-form landing page for custodians using Instapage

Building a long-form landing page for custodians is essential for driving conversions and enhancing brand trust. Instapage offers a flexible, intuitive platform that allows marketers to create visually appealing landing pages without any coding skills. With over 100 conversion-focused layouts and advanced optimization tools, you can efficiently cater to the specific needs of your audience.

Understanding Your Target Audience

Before diving into the creation of your landing page, it’s crucial to understand your audience. For custodians, who typically work in business services or government sectors, it’s essential to create content that resonates with their values and needs. This approach can significantly boost engagement.

  1. Identify key pain points: Understand the challenges custodians face and address them directly on your landing page.
  2. Tailor messaging: Use language and terminology familiar to custodians to resonate better.
  3. Gather insights: Utilize data tools to track your audience's behavior and preferences.

Crafting Compelling Content

Once you understand your audience, the next step is to craft compelling content that speaks directly to their needs. Effective long-form landing pages incorporate persuasive copy and visual elements that guide users through the page.

  1. Utilize dynamic text replacement: Customize headlines and subheadings based on user segments for personalized experiences.
  2. Add engaging visuals: Use images and testimonials that relate specifically to custodians to enhance trust.
  3. Incorporate strong calls-to-action: Clearly outline what custodians should do next, whether it’s filling out a form or reaching out for more information.

Optimizing for Conversions

Optimization is key to ensuring your landing page performs well. Instapage provides built-in experimentation features and analytics that allow you to fine-tune your content based on real user behavior.

  1. A/B testing: Experiment with different headlines and layouts to see which converts better.
  2. Heatmaps: Use heatmaps to analyze user interactions on your landing page, identifying areas that need improvement.
  3. Real-time collaboration: Work with your team to refine content and design swiftly and efficiently, ensuring you’re always aligned with your goals.

By following these steps—understanding your audience, crafting targeted content, and optimizing for conversions—you'll be well on your way to creating an effective long-form landing page for custodians that resonates in the marketplace.

Ready to elevate your marketing game? Start building your long-form landing page with Instapage today and experience enhanced conversions and customer loyalty.

Let Instapage guide your marketing efforts. Sign up now to create customized landing pages that attract and engage custodians effortlessly.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to build your long-form landing page for custodians in action

See how to build your long-form landing page for custodians in action

Landing pages are simple, standalone web pages designed specifically to convert pay-per-click traffic into leads or sales. Their effectiveness can significantly impact the profitability of a pay-per-click campaign. This video tutorial provides insights on creating high-converting landing pages, sharing tips learned from building successful examples with conversion rates ranging from 4% to 43%. Understanding the terminology is crucial; a landing page is defined as a focused page aimed at converting visitors who may not be familiar with the brand or offering. The video aims to enhance the viewer's ability to generate more revenue from their pay-per-click efforts by optimizing landing page design and strategy.

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