Make an innovative lead generation page tailored to foundations

Instapage enables foundations to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your lead generation page for foundations with Instapage

Creating a successful lead generation page is vital for any business looking to boost conversions. Instapage offers a flexible platform that empowers marketers to efficiently build landing pages tailored to specific audiences without requiring extensive coding skills. With over 100 conversion-focused layouts and unique Instablocks, your journey to creating high-converting pages begins here.

Understanding your audience

The first step in building your lead generation page is understanding your audience. Marketers across various verticals such as business services, education, and financial services need to identify the specific needs and behaviors of their target audience. This insight will guide your page structure and content approach. Consider conducting audience research to gather data on demographics and preferences.

  1. Use analytics tools to track customer behavior.
  2. Segment your audience based on past interactions.
  3. Create personas for different audience types to refine your content.

Crafting compelling content

Once you understand your audience, the next step to building your lead generation page is crafting compelling content that resonates with them. Use personalized messaging that addresses pain points and encourages visitors to take action. Dynamic text replacement can ensure your landing page speaks directly to unique segments of your audience, boosting engagement rates.

  1. Highlight the benefits of your offerings clearly.
  2. Incorporate testimonials or case studies for credibility.
  3. Use strong CTAs that create urgency or excitement.

Optimizing for conversion

The final step to a successful landing page involves optimization for higher conversions. Employ built-in experimentation features such as A/B testing to find the most effective variations of your page. Use detailed heatmaps to understand user behavior and refine your design, layout, and content effectively.

  1. Test different headlines and CTAs for effectiveness.
  2. Monitor visitor drop-off points and make adjustments accordingly.
  3. Leverage the analytics dashboard to track performance metrics and improve continuously.

By following these steps, you will be well on your way to establishing a successful lead generation page that meets your business needs.

Ready to maximize your conversions? Get started with Instapage today and transform the way you build lead generation pages.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See how to build your lead generation page for foundations in action

See how to build your lead generation page for foundations in action

In this tutorial, Paul James demonstrates how to build a lead generation website using the Wix platform, following a challenge from Wix. He expresses his satisfaction with the outcome of the project and invites viewers to join him as he breaks down the entire process of creating the website from start to finish. The website, called 'Mequon Roofing Pros,' will be the focus of the demonstration. Paul emphasizes the ease of getting started with Wix and mentions a link in the description for viewers interested in building their own websites. He begins by navigating to the 'My Sites' section in Wix to create a new site, highlighting the user-friendly interface and features available to facilitate website creation.

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