Make an user-friendly lead capture page for online sellers

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your online sellers.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Building your lead capture page for online sellers with Instapage

Instapage is your go-to solution for creating highly effective landing pages tailored specifically for online sellers. With our user-friendly platform, marketers can build lead capture pages rapidly, leveraging over 100 conversion-focused layouts and powerful Instablocks without any coding knowledge. This flexibility not only streamlines the process but also enhances the overall efficiency of your marketing efforts.

Why a lead capture page is crucial for online selling

A well-designed lead capture page serves as a vital tool in your digital marketing arsenal. It helps gather potential customer information, boosts conversion rates, and ultimately drives sales growth. Focusing on this fundamental element can significantly enhance brand trust, customer loyalty, and conversion rates.

  1. Increases lead generation: By effectively capturing information, you can cultivate a database of potential customers eager for your offerings.
  2. Enhances marketing efficiency: A dedicated page allows you to target specific campaigns and audiences, improving overall effectiveness.
  3. Builds authority and trust: A professional landing page enhances your brand's credibility, leading to better customer relationships.

Step 1: Design your lead capture page

Begin by choosing a template that fits your brand and product. Instapage offers a range of customizable options, allowing you to present your content effectively.

  1. Select a layout that suits your marketing goals and aligns with your audience's needs.
  2. Incorporate your key brand elements, such as logos and colors, to further establish brand identity.
  3. Utilize compelling headlines and persuasive copy designed to convert visitors into leads.

Step 2: Optimize for conversions

An effective lead capture page doesn’t just look good; it needs to perform well. Tactical optimization can significantly enhance your conversion potential.

  1. Use A/B testing to assess different headlines, layouts, and call-to-action (CTA) buttons to discover what resonates best.
  2. Incorporate heatmaps to analyze user behavior and understand how visitors interact with your page.
  3. Ensure mobile responsiveness so that your page delivers a seamless experience on all devices.

Step 3: Personalize the experience

Personalization is the key to connecting with your audience. Use dynamic text replacement to tailor content specifically for different segments of your audience.

  1. Align ads with specific landing pages using AdMaps, ensuring your messaging is coherent across all touchpoints.
  2. Track audience-level metrics to adjust your strategy dynamically based on performance data.
  3. Delivery of targeted offers increases engagement and conversion likelihood.

By focusing on each of these steps, you will create a lead capture page that not only attracts visitors but also converts them into loyal customers. Instapage equips you with the tools to maximize effectiveness and enhance your marketing strategies.

Ready to build your lead capture page with Instapage? Start now to experience a streamlined, effective solution that elevates your online selling strategy.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your lead capture page for online sellers in action

See how to build your lead capture page for online sellers in action

The main suggestion is to simplify your approach by focusing on a single landing page rather than getting caught up in multiple pages, designs, and unnecessary details. While many might expect a discussion about creating attractive logos and sophisticated websites, the reality is that a simple landing page is the most crucial element. This approach challenges common misconceptions about needing elaborate business cards or premium branding. Frequently, consultants and business owners become distracted by trivial matters, such as the color of their business cards, which leads to procrastination in actual client acquisition. The key takeaway is the importance of prioritizing actions that directly lead to gaining paying clients over insignificant details.

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