Make your lead capture page designed for e-commerce teams

Instapage empowers your e-commerce teams to cut costs, boost conversions, and provide impactful landing page experiences that resonate with your audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your lead capture page for e-commerce teams with Instapage

Creating an effective lead capture page for your e-commerce team is essential for driving conversions and enhancing customer engagement. Instapage offers a flexible platform to quickly design landing pages tailored to your business objectives, all without requiring coding knowledge. With over 100 conversion-focused layouts and Instablocks, you can easily craft high-impact pages that resonate with your target audience.

Understand your audience and their needs

Before diving into page design, it’s crucial to identify and understand your target audience. E-commerce teams typically cater to distinct customer segments, and knowing their preferences can significantly enhance your page's effectiveness. Consider these aspects:

  1. Demographic factors: Age, gender, and location play a critical role in shaping the design and content of your landing page.
  2. Behavioral insights: Analyze consumer behavior to tailor your messaging and offers, ensuring they align with user expectations.
  3. Pain points: Identify and address the challenges faced by your audience to create a compelling value proposition.

Design your landing page using Instapage

Once you’ve established a clear understanding of your audience, it’s time to create your landing page. Instapage makes this process seamless with its user-friendly interface. Here are key steps:

  1. Select a template: Choose from more than 100 high-converting templates that suit your e-commerce needs.
  2. Personalize content: Use dynamic text replacement to personalize your landing page for different audience segments.
  3. Incorporate strong CTAs: Ensure your call-to-action buttons are prominently displayed and encourage engagement.

Optimize for conversions and performance

Creating a landing page is just the beginning. To maximize its potential, ongoing optimization is necessary. Instapage offers built-in tools to enhance performance.

  1. A/B testing: Conduct experiments on different versions of your page to identify which elements yield better conversion rates.
  2. Heatmaps: Utilize detailed heatmaps to gain insights into user engagement and adjust your layout accordingly.
  3. Analytics dashboard: Monitor your page performance with analytics tools that track visitor behavior in real-time.

By following these steps, your e-commerce team can build an effective and highly converting lead capture page using Instapage's powerful features.

Now is the time to leverage Instapage and create a landing page that captivates your audience. Start designing today to turn visitors into loyal customers.

Get started with Instapage now and transform your lead capture efforts for better engagement and higher sales.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your lead capture page for e-commerce teams in action

See how to build your lead capture page for e-commerce teams in action

In this tutorial, Nick Abraham, founder of Liebird, a B2B lead generation agency, guides viewers on building a list of e-commerce businesses by locating decision-makers. He outlines a four-step framework utilized by his team to create accurate lists of e-commerce websites. The process begins with identifying e-commerce websites, emphasizing that they are commonly built on platforms such as Shopify, BigCommerce, and WooCommerce. He highlights the importance of using specific databases that catalog these websites. The video aims to provide actionable steps to those looking to outsource this task while ensuring that the resulting list is reliable and effective for lead generation in the e-commerce sector.

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