Make an innovative lead capture page tailored to agencies

Instapage enables agencies to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

What is a lead capture page: Your ultimate how-to guide

Creating a lead capture page that truly resonates can dramatically impact your agency's conversion strategy. Instapage provides marketers with the tools they need to craft engaging, highly-targeted landing pages that not only capture leads but also enhance brand trust. Whether you're in business services, tech, or education, a tailored approach to lead capture can elevate your marketing efforts.

Understanding the Importance of a Lead Capture Page

A lead capture page serves as a dedicated space for converting visitors into leads. By streamlining the conversion process, agencies can effectively gather essential information from potential clients. When done right, this page can act as a powerful marketing tool, ensuring that your audience feels compelled to engage with your offerings. Key advantages include:

  1. Focused messaging: Messaging that aligns with audience needs improves engagement.
  2. High conversion rates: Effective design and clear calls-to-action can significantly boost lead generation.
  3. Data collection: Capturing contact details to nurture leads over time.

Step 1: Designing Your Layout

Begin by selecting a layout that reflects your brand's identity while ensuring a seamless user experience. Instapage’s library offers over 100 conversion-focused templates that enable agencies to build lead capture pages without needing a developer.

  1. Choose a template: Start with a relevant template that suits your campaign goals.
  2. Customize your design: Leverage Instablocks to replace sections quickly and enhance user experience.
  3. Ensure mobile responsiveness: Test your lead capture page across devices to cater to all users.

Step 2: Personalizing Your Content

Next, deliver content that speaks directly to your audience's desires and pain points. Use dynamic text replacement to customize your messaging based on user data.

  1. Engaging headlines: Write impactful headlines that address your audience's needs.
  2. Personalized offers: Incorporate tailored offers relevant to the specific audience segment visiting your page.
  3. Clear CTA: Use strong action phrases to guide users toward the next step.

Step 3: Optimizing for Conversions

After finalizing your design and content, optimize for performance by utilizing Instapage’s built-in experimentation tools. A/B testing your landing pages can uncover insights about user preferences, helping you maximize conversions.

  1. Implement A/B testing: Test different elements such as headlines or button colors.
  2. Monitor heatmaps: Gain detailed insights into user behavior on your page.
  3. Analyze results: Use analytics to track which variations perform best.

With these steps, your agency can effectively build a lead capture page that aligns with your brand and drives engagement.

Start creating your lead capture page today with Instapage and benefit from a seamless, conversion-focused experience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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Frequently asked questions about what is lead capture page

See how to build your lead capture page for agencies in action

See how to build your lead capture page for agencies in action

Lead generation is essential for a successful business. This tutorial focuses on creating an effective lead generation landing page, which captures crucial visitor information such as name, email, and phone number. Such pages are instrumental in generating marketing qualified leads that demonstrate genuine interest in a product or service, and these leads can later be approached by salespeople for conversion into customers. Before constructing the landing page, it’s vital to define and target a specific audience or persona. It's recommended to niche down and create landing pages for the most targeted audience possible, which allows for more tailored content and improves the chances of lead conversion.

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