Make your tailored email capture page for Authors

Empower Authors with Instapage to deliver impactful email capture page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your email capture page for Authors with Instapage

Creating an effective email capture page for authors is crucial in today's digital marketplace. Instapage offers a robust platform to help you design landing pages that not only capture attention but also drive conversions without the need for coding. This guide will walk you through the steps to build a compelling email capture page tailored specifically for authors looking to engage with their audience effectively.

Understanding the importance of email capture pages

Email capture pages are frontline tools for authors to gather leads and build a community around their work. They help you gather contact information from interested readers, which can later convert into loyal fans. By creating a targeted landing page, you can craft personalized experiences that resonate with your audience, enhancing brand trust and driving higher engagement.

Step 1: Choose a template from Instapage

Start by selecting a conversion-focused template from Instapage's extensive library. These templates are designed with best practices in mind, ensuring your landing page is optimized for performance.

  1. Select from over 100 customizable layouts to find one that fits your author brand.
  2. Review elements that are crucial for lead capture, such as call-to-action buttons and form fields.
  3. Ensure the template is responsive so it looks great on all devices, catering to mobile readers.

Step 2: Customize your landing page for your audience

Once you've chosen your template, it's time to personalize it. Instapage allows you to easily adjust text, images, and layouts to match your branding and speak directly to your target audience.

  1. Use dynamic text replacement to tailor messages that resonate with different segments of your audience, enhancing relevance.
  2. Incorporate your book’s cover, enticing visuals, and strong value propositions to draw in readers.
  3. Add social proof elements, such as testimonials from early readers to build trust.

Step 3: Optimize and Launch

After customization, leverage Instapage’s built-in optimization tools. Use detailed heatmaps and A/B testing features to determine which elements perform best.

  1. Conduct A/B tests on different headlines and CTAs to refine your approach and maximize conversions.
  2. Monitor metrics through the analytics dashboard to understand audience engagement and improve continuously.
  3. Prepare your page for launch by reviewing with collaborators for feedback and adjustments.

Once everything looks good, publish your email capture page and start collecting leads.

Ready to connect with your audience? Start creating your email capture page for authors using Instapage today. Craft engaging content, capture emails, and build your reader community effortlessly!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to build your email capture page for authors in action

See how to build your email capture page for authors in action

This Authors Guild webinar, led by Ricardo Fayette, focuses on managing mailing lists effectively, particularly how to separate them and automate processes to minimize daily maintenance. Ricardo introduces himself as a co-founder of Ricci, an international community featuring top publishing professionals, including editors, designers, marketers, and website developers, who assist in various media-related tasks for writers. Attendees are welcome to reach out via the provided email for any questions or feedback after the webinar. The session aims to equip participants with strategies for optimizing their mailing list management, making the process more efficient and less time-consuming.

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