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Make your customizable landing page: The future of marketing
Create your customizable landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.
Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.










Customizable landing page: Your ultimate how-to guide
Seeking ways to build a customizable landing page, but don’t have much experience or on a tight budget? Instapage is your go-to platform for designing stellar landing pages and allowing you to convert curious clicks into committed leads or expanding your email list.
Offering a user-friendly interface and providing a great deal of flexibility and customization, our tool gets your products or services in front of your intended audience. With Instapage, you can go live with a website swiftly without investing in costly resources or learning how to code. And here’s how.
Follow along with our step-by-step instruction to make a customizable landing page
- Use your Google account or sign in directly.
- In your Dashboard, hit Create Page > Select the page type.
- Click the blank type option to set up your page from the ground up or choose from hundreds of templates if you need a starting point.
- Give a name to your page > hit Edit Design and customize the layout and components using a website builder. Add engaging images and text.
- Design and add different forms for your goals. Set up lead alerts, routing, and post-submission confirmations.
- Set up and run A/B testing to identify the most effective design and win more sales opportunities. Supervise user behavior with heatmaps and review vital metrics for insights.
- Preview the landing page for final checks. Publish it to your desired domain or platform for user access.
Whether you own a small business, craft artwork that could benefit from more attention, or just need to promote your solutions, publishing a website is a surefire way to get your products or competence in front of your potential customers and make your brand more visible.
Don’t wait another minute. Create a customizable landing page today. Try Instapage!
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Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
Frequently asked questions about custom landing page
How can I benefit from Instapage?
Instapage is a straightforward solution that allows digital marketers and SMBs across industries to promptly and professionally develop web pages for various marketing campaigns. After you sign up for Instapage, you gain access to user-friendly and robust website creation and optimization features collected within a single solution. Instapage allows you to accelerate the website building process and reduce the costs associated with visibility optimization to maximize your conversions and gain more leads to your campaign.
What is the easiest way to make a customizable landing page?
Instapage is the perfect choice for all organizations and individuals. Companies looking to launch a particular marketing campaign with highest efficiency can simply create an account and test its capabilities for 14 days, completely free of charge. You’ll not only be able to create a customizable landing page hassle-free but also launch tests for your campaign, monitor and improve conversion rates, and much more.
How long does it take to build a customizable landing page?
It depends on your understanding of the platform and the complexity of your design. You can create everything from scratch, although it may take longer. However, with a clear idea, custom visualization materials, and ready-made templates provided by Instapage, anyone can make a customizable landing page within hours. Utilize the Help option to get useful recommendations at each stage of your work to complete it in less time, or get in touch with our support via the Live chat in case of any problems.
What integrations does Instapage offer?
Instapage offers numerous software integration options to help you reach the highest-converting outcomes. You can connect it with widely used CRM systems (like Salesforce), email marketing tools, marketing automation, analytics, advertising apps, etc. Examine the pricing page to make sure what integrations are included in your subscription plan, or contact our team if you need to connect your account with a custom application to achieve your goals.
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People also ask about Build your customizable landing page
How much does it cost to build a custom landing page?
If you want to hire a digital agency to create a landing page, you will pay for landing page development services from $600 to $3,000. A quality landing page costs $1,000-1,500 in many cases. Creation a strategic landing page can cost about $1,500-2000. A dynamic landing page costs from $2,000 to $5,000.
What is the best free landing page builder?
The 7 best landing page builder apps Carrd for making free landing pages. ConvertKit for driving email newsletter signups. Unbounce for small businesses with a budget. Swipe Pages for mobile-first landing pages. Leadpages for selling products on a landing page. Landingi for small businesses without a budget.
How much should I charge for a landing page copy?
Typical landing page copywriting rates Level Of ServiceAverage Price PointLow-cost services$25-$50 per page or $0.50 per wordMid-range servicesare $50-$500 per page or $0.50-$0.80 per wordHigh-cost services$500+ per page or $0.80+ per word
How many hours does it take to design a landing page?
To build a landing page, youd need from 1 hour up to a week since in most cases they act as selling pages for a particular service/product. However, depending on the tools you use and the complexity of the landing page, they can be developed much more quickly.
How do I create a custom landing page?
Heres a step-by-step checklist for how to create your landing page: Select a landing page template. Give your landing page a name. Add your unique content. Include striking images. Choose a relevant domain name. Make sure all your links and CTAs are working. Complete your meta description and SEO title. Publish!
How do I create a good landing page?
Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.
How do I create a custom landing page?
Heres a step-by-step checklist for how to create your landing page: Select a landing page template. Give your landing page a name. Add your unique content. Include striking images. Choose a relevant domain name. Make sure all your links and CTAs are working. Complete your meta description and SEO title. Publish!
What is the cheapest way to create a landing page?
The 7 best landing page builder apps Carrd for making free landing pages. ConvertKit for driving email newsletter signups. Unbounce for small businesses with a budget. Swipe Pages for mobile-first landing pages. Leadpages for selling products on a landing page. Landingi for small businesses without a budget.