Make your tailored coming soon page for Buyers

Empower Buyers with Instapage to deliver impactful coming soon page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Creating a high-converting coming soon page for buyers with Instapage

A great coming soon page is crucial for building anticipation and collecting leads ahead of your product launch. Instapage offers a robust platform to build your coming soon page for buyers effortlessly. With over 100 conversion-focused layouts and customizable Instablocks, marketers can create visually appealing pages quickly without needing any coding skills.

Step 1: Choose the right template

Choosing the right template is the foundation of your coming soon page. Instapage's library of professionally designed templates ensures you pick one that resonates with your target audience—whether in business services or tech/SaaS.

  1. Select a layout that supports your branding: Ensure the design aligns with your brand colors and messaging.
  2. Consider mobile responsiveness: With many users accessing content via mobile, a mobile-friendly template is essential.
  3. Look for customization options: The ability to tweak design elements adds personal flair to your page.

Step 2: Optimize with top-notch content

Once you've selected your template, the next step is to embed high-quality, relevant content. This content serves as the hook to keep visitors engaged until your launch.

  1. Craft a compelling headline: Grab attention instantly with a bold statement about your upcoming product.
  2. Use engaging visuals: Incorporate images or videos that reflect your product’s functionality and appeal.
  3. Include a countdown timer: This creates urgency and anticipation, prompting visitors to return to the page.

Step 3: Implement lead capture features

To make the most of your coming soon page, include lead capture features that let visitors sign up for notifications or exclusive access once your product launches.

  1. Integrate forms: Use Instapage’s form builder to gather emails directly on your page.
  2. Offer incentives: Consider offering early bird discounts or exclusive content to encourage sign-ups.
  3. Use social proof: Display testimonials or media mentions, which enhances credibility and trust among potential buyers.

After these steps, review your page for coherence and clarity. Ensure your messaging is compelling and encourages action.

Finalizing a well-structured coming soon page can significantly drive interest and lead capture for your upcoming launch.

Get started with Instapage today to create an engaging coming soon page and watch your conversions soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to build your coming soon page for buyers in action

See how to build your coming soon page for buyers in action

When building a new WordPress website, the front end typically shows a default view that may not be appealing to visitors. To address this, a 'Coming Soon' page can be set up to display to normal visitors while allowing admins to continue working on the site in the background. This method keeps your site hidden from visitors while you prepare it for launch. In this tutorial, we will explore how to create a 'Coming Soon' page effectively. There are two approaches: one involves using a code snippet, and the other utilizes a WordPress plugin. This video guides you through both methods, ensuring that while visitors see the 'Coming Soon' page, you and other admins can work on the live site without interruptions.

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