Make your click-through page on Workstation with ease

Create your click-through page on Workstation and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Boost results through landing page optimization
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Improve alignment across your creative team sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Building your click-through page on Instapage

Creating an effective click-through page can significantly enhance your marketing efforts. Instapage empowers marketers by offering a versatile landing page creation platform designed to help you reduce costs, elevate conversion rates, and deliver tailored experiences that strengthen brand trust and customer loyalty. In this guide, we will walk you through the step-by-step process of building your click-through page on Instapage, ensuring that you achieve measurable results.

Step 1: Define your goals and audience

The first step in building your click-through page is understanding the purpose of the page and who the target audience is. Marketers in sectors such as Business Services, Tech/SaaS, and Financial Services must tailor their messaging to resonate with their specific audiences. By identifying the key goals—be it lead generation, sales, or brand awareness—you set the foundation for a high-converting page.

Step 2: Choose the right templates

Instapage’s library offers over 100 conversion-focused layouts and Instablocks to fast-track your page creation. Select a template that aligns with your goals and can effectively showcase your message. It's crucial to ensure that your chosen layout can dynamically support the display of personalized content depending on your audience segments.

  1. Conversion-focused layouts: These templates are designed to guide the visitor towards a specific action, minimizing distractions.
  2. Responsive design: Ensure your page looks great on both desktop and mobile to enhance user experience.
  3. Easy editing: Choose templates that allow for seamless modifications without needing coding skills.

Step 3: Optimize with A/B testing

Once your page is set up, leverage Instapage's built-in experimentation features. A/B testing can help you understand which elements lead to better conversions. Try varying your call-to-action buttons and images to see how your audience reacts. Use detailed heatmaps to assess on-page behavior and guide your optimizations.

  1. Testing CTAs: Experiment with different verbs and colors to determine what drives more clicks.
  2. Optimizing visuals: Assess the impact of imagery—an engaging image can improve user retention significantly.
  3. Analyzing heatmap data: Utilize the analytics dashboard to identify where users are spending time, helping you refine engagement strategies.

Step 4: Collaborate and finalize your page

Involve your team and stakeholders in the page creation process. Instapage provides collaboration features that enable you to gather instant feedback and conduct real-time edits. After finalizing your page, securely share it for comprehensive review before going live.

  1. Instant feedback: Use comments and annotations to facilitate quick communication.
  2. Real-time page edits: Make adjustments literally in the moment based on collaboration insights.
  3. Secure sharing: Ensure sensitive data is handled properly when sharing with external parties.

By following these steps, you will build a compelling click-through page that effectively meets your marketing objectives.

Ready to elevate your marketing efforts? Sign up for Instapage today and start building high-converting pages that resonate with your audience!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

See how to build your click-through page on workstation in action

When running Facebook ads for traffic, it's important not to optimize for link clicks or landing page views, as these can lead to empty clicks. A test was conducted using three ad sets: one for link clicks, one for landing page views, and one for quality visitors. The click-through rate (CTR) was highest for landing page views, but the cost per click was best for link clicks. However, optimizing for link clicks and landing page views resulted in higher costs for quality engagement. A custom event was created to track quality visitors, defined as users spending two minutes on the page and scrolling at least 70%. The cost for this quality visitor event was approximately one dollar compared to over fifty dollars for link clicks and over thirteen dollars for landing page views.

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