Make a visually-stunning click-through page designed for gaming stores

16. Instagram Go viral with hashtags. Similar to Facebook and Twitter, Instagram can help you extend your reach with keywords (hashtags) relevant to your industry. Organize Instagram contest and giveaways. Tap your game store business into user-generated content. Gain traction with paid advertising.

Zapier use three tiers of landing pages to capture a broad range of search intent: a landing page for every app (e.g., Gmail); another for every app-to-app integration (e.g., Gmail to Trello); and a final page for every app-to-app workflow (e.g., add email to a Trello card).

Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.

A landing page strategy simplifies their decision making process and gives them immediate access to what they may have been searching for. For example, the homepage may seem like an ideal location to funnel traffic blocks of content may allow you to feature a specific product or service.

Landing page automation is the process of setting up a landing page so that when a visitor completes your landing page form, their information is automatically sent to your CRM, email automation platform, or both. Landing page automation gets rid of manual tasks like: Contact and data entry. Sending individual emails.

You can share your landing page on social media or use paid advertising like Facebook ads to generate leads. Once visitors begin signing up, you can leverage email automation to nurture them toward becoming clients or customers.

Our customers use Zapier to move information from one app to another automatically rather than manually. Each Zap you create starts with a trigger (something that happens in one app) and then one or more actions (something else that happens in another app).

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.