Make your black friday page on Solaris in minutes

Create your black friday page on Solaris and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build Your Black Friday Page on Instapage: A Comprehensive Guide

Creating an effective Black Friday landing page is essential for capitalizing on the holiday shopping season. Instapage’s powerful tools simplify this process, allowing marketers to focus on crafting a high-converting experience. With features tailored for personalization, optimization, and collaboration, our platform enables you to attract, engage, and convert your target audience effectively.

Understanding the Importance of Your Black Friday Page

The significance of a robust landing page specifically for Black Friday cannot be overstated. As shopping behavior shifts, consumers seek unique products and deals tailored to their needs. An optimized landing page can make all the difference. By leveraging Instapage's templates and personalizations, you can create a page that resonates with visitors, maximizing the potential for conversions.

  1. Highlight exclusive deals: Promote unique products or discounts that are only available on your landing page.
  2. Create urgency: Use countdown timers to encourage immediate purchases and capitalize on limited-time offers.
  3. Utilize customer testimonials: Show past customer experiences to build trust and enhance brand loyalty.

Step 1: Choose the Right Template

Instapage offers over 100 conversion-focused layouts specifically designed to facilitate effective Black Friday marketing. Selecting an appropriate template sets the foundation for your landing page success. Here’s how to choose the ideal template:

  1. Analyze target audience: Understand who your audience is and what layouts entice them.
  2. Focus on user engagement: Choose templates that highlight key elements like CTA buttons and visually appealing media.
  3. Ensure mobile optimization: Most users shop on mobile devices, so select a responsive template.

Step 2: Optimize Your Content for Conversions

With your template selected, it's time to populate it with engaging content that converts. Consider the following strategies:

  1. Use dynamic text replacement: This technique personalizes your messaging based on previous user interactions, enhancing relevance.
  2. Employ strong calls-to-action: Ensure your CTAs are compelling, clear, and effortlessly lead to the desired action.
  3. Integrate A/B testing: Experiment with different headlines or designs to find what resonates best with your audience.

Step 3: Utilize Analytics and Optimization Tools

Post-launch, it’s essential to review performance data to refine your efforts. Instapage provides a suite of analytics tools, including heatmaps and conversion tracking, to help you understand user behavior and make data-driven decisions.

Regularly assessing and adjusting your landing page based on analytics will ensure that you optimize for the best possible conversion rates.

Get started on building your Black Friday page with Instapage today! Our platform equips you with everything you need to succeed during this crucial shopping period.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to build your black friday page on solaris in action

See how to build your black friday page on solaris in action

In this video, Andy, a product manager at Adobe Express, discusses setting up a Black Friday marketing campaign using the platform. He expresses motivation to create his own campaign and shares enthusiasm for the features being developed in Adobe Express, specifically for social media marketing. Andy mentions his background, including co-founding a company called Content Cal, which was acquired by Adobe seven years ago. He highlights the importance of the bi-weekly sessions where they’ll share insights and tips, emphasizing their partnership in addressing small business marketing. This session aims to empower users with tools and strategies to effectively engage in the Black Friday sales period.

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