Make your tailored black friday page for Web editors

Empower Web editors with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your black friday page for web editors

Creating a dedicated black Friday landing page can significantly boost your marketing strategy during one of the busiest shopping seasons. Instapage offers a flexible platform designed to help you efficiently build landing pages that decrease costs while maximizing conversions. By leveraging our extensive library of over 100 conversion-focused layouts and Instablocks, you can create high-impact pages without any coding expertise.

Step 1: Understand Your Audience

Before you commence the design process, it's essential to grasp who your audience is. Considering the diverse sectors your target audience belongs to—such as business services, education, and financial services—think about the specific needs and expectations of different segments. Segmenting your audience based on behaviors or preferences will help create tailored experiences that increase engagement.

  1. Utilize audience segmentation: By leveraging Instapage's data tools, tailor your messages to various audience segments effectively.
  2. Analyze demographics: Understanding your visitors' demographics can help align your offerings to their preferences.
  3. Utilize survey insights: Collect feedback from previous campaigns to determine what resonates more with your audience.

Step 2: Choose the Right Layout

Instapage provides various pre-designed templates that you can choose from. Opt for a layout that aligns with your branding while still focusing on conversion rates. You might select a layout specifically designed for product showcases if you're promoting deals on physical items.

  1. Conversion-focused templates: Utilize Instapage’s templates optimized for high conversion rates.
  2. Mobile responsiveness: Ensure the layout is mobile-friendly to capture the growing mobile shopper segment.
  3. A/B testing: Leverage Instapage's built-in experimentation features to test out different layouts and see which performs best.

Step 3: Personalize Your Content

To further enhance conversions, employ dynamic content capabilities. Use dynamic text replacement to create personalized headlines or offers based on visitor data. This can lead to a more engaging experience that resonates with potential customers.

  1. Dynamic text replacement: Tailor your headlines or offers to reflect the nature of the audience segment visiting your page.
  2. AdMaps integration: Align your ads dynamically with specific landing pages for better relevance.
  3. Tracking performance metrics: Monitor how different audiences interact with personalized content.

After launching your black Friday page, monitor performance closely using analytics dashboards provided by Instapage. This insight will facilitate ongoing optimization, ensuring that your page remains relevant and impactful.

In conclusion, building a black Friday page that caters to your audience's unique needs while utilizing the powerful features of Instapage can greatly improve your conversion rates. Don't miss the opportunity to capture heightened consumer interest during this peak shopping season.

Get started with your landing page today using Instapage and watch your conversions soar this black Friday!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to build your black friday page for web editors in action

See how to build your black friday page for web editors in action

Black Friday is a major shopping day approaching soon, and it's crucial for stores to prepare for the surge in traffic. This video tutorial details necessary changes to make before Black Friday, presuming that inventory levels are adequate and that marketing strategies, including email and social media campaigns, are established. The emphasis is placed on the website's readiness, which can often be overlooked amidst promotional enthusiasm. Ensuring that your website is optimized to handle increased visitors and transactions is key. Additionally, the tutorial encourages viewers to subscribe to the channel, aiming for 35,000 subscribers by year-end, with gratitude expressed to current subscribers for their support.

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