Make your black friday page designed for Tourism

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Tourism.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your black friday page for Tourism: A Step-by-Step Guide

Creating a high-impact landing page for your Black Friday promotion is crucial for driving conversions and maximizing customer engagement in the tourism sector. Instapage offers a versatile platform allowing marketers to design promotional pages quickly without requiring technical skills, giving you the freedom to focus on crafting compelling offers and messages.

Step 1: Choose the Right Template

Selecting a well-designed template is the first crucial step in building your Black Friday page for Tourism. Instapage provides over 100 conversion-focused layouts tailored to capture attention.

  1. Pre-built layouts: Utilize templates specifically designed for travel deals and Black Friday promotions.
  2. Mobile responsiveness: Ensure the template adjusts to different devices, as many users will browse on smartphones.
  3. Visually appealing design: Choose templates with vibrant images and clear calls-to-action to draw in potential customers.

Step 2: Personalize Your Content

Next, it’s time to craft content that resonates with your audience. Personalization can significantly elevate user experience and lead to higher conversion rates.

  1. Dynamic text replacement: Tailor messages to various audience segments, such as adventure seekers or luxury travelers.
  2. AdMaps: Align your ads seamlessly with specific landing pages to create a coherent user journey.
  3. Localized content: Utilize geographic data to highlight deals in specific regions, attracting both local and tourist audiences.

Step 3: Optimize for Conversions

After designing and personalizing your page, employ optimization techniques to enhance performance. Instapage’s built-in experimentation features will aid in this process.

  1. Conduct A/B testing: Experiment with different headlines and images to find the most effective combinations.
  2. Utilize heatmaps: Analyze user behavior on your landing pages to understand interactions and tweak layout accordingly.
  3. Analytics dashboard: Monitor performance metrics to refine your approach continuously and improve conversion rates.

By following these steps, you'll create a high-converting Black Friday page that attracts and engages potential customers effectively.

It's essential to continuously iterate your page based on performance data and customer feedback to ensure ongoing success.

Ready to build your perfect Black Friday page for Tourism? Sign up with Instapage today for a seamless landing page creation experience!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to build your black friday page for tourism in action

See how to build your black friday page for tourism in action

As November begins, it's essential to prepare your website for Black Friday, one of the biggest sales days globally. Here are five tips to enhance your online store for the occasion. First, set the right mood by creating a joyful atmosphere; consider updating the hero image and adding bright banners to highlight offers and discounts. Second, display your best deals prominently on your homepage, including significant discounts and sales details to quickly catch shoppers' attention. Remember to inform customers about promotions like additional discounts based on purchase quantity or duration to maximize engagement and sales prospects. By implementing these strategies, your online store will be better positioned for Black Friday success.

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