Make your tailored black friday page for Strategic planners

Empower Strategic planners with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Boost results through landing page optimization
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Improve alignment across your creative team sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your black friday page for Strategic planners effectively

Creating a compelling black Friday landing page is essential for marketers aiming to maximize conversions during this pivotal shopping season. Instapage offers flexible templates that streamline the process, enabling strategic planners to rapidly design high-quality pages tailored to their specific audience while reducing overhead costs.

Understanding the importance of a targeted landing page

A targeted landing page plays a critical role in your customer acquisition strategy. By addressing the unique needs of different audience segments such as those in Business Services, Tech/SaaS, and Financial Sectors, you can significantly enhance customer engagement. Here’s why your Black Friday page is a critical component of your marketing strategy:

  1. Increased Conversion Rates: A well-optimized landing page caters to the interests of your target audience, leading to higher conversion rates during the Black Friday rush.
  2. Brand Trust: Utilizing Instapage allows you to maintain a consistent brand message and visual identity, which builds trust among potential customers.
  3. Cost Efficiency: By using Instapage, marketers can create and modify landing pages without the need for technical expertise, reducing costs associated with hiring tech teams.

Step 1: Building a black Friday landing page from scratch

To begin with your Black Friday page, leverage Instapage's library of over 100 conversion-focused layouts.

Step 2: Optimize your page for higher performance

Optimization is crucial for maximizing results. Implement these strategies to enhance your page’s performance:

  1. Utilize A/B Testing: Experiment with different elements of your landing page, such as headlines and CTAs, to see which versions yield the best results.
  2. Incorporate Heatmaps: Use heatmaps to analyze user behavior and identify your audience's pain points and interests to make informed adjustments.
  3. Analytics Dashboard: Monitor key performance indicators (KPIs) to assess traffic sources and conversion rates effectively.

Step 3: Personalize the user experience

Integrating personalization techniques can significantly impact conversion rates on your Black Friday page. Here are effective strategies:

  1. Dynamic Text Replacement: Use this feature to personalize your message based on the ad or link the user clicked on, ensuring relevance.
  2. AdMaps: Align specific ads with landing pages that cater to distinct audience segments, enhancing user experience.
  3. Audience-Level Metrics Tracking: Utilize Instapage’s tools to track success metrics specific to each target audience for tailored improvements.

Through these steps, your Black Friday landing page can effectively drive traffic, increase conversions, and foster greater customer loyalty.

Start building your strategic black Friday page with Instapage today to streamline your marketing efforts and achieve exceptional results!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your black friday page for strategic planners in action

See how to build your black friday page for strategic planners in action

Anthony Taylor from Me Strategy welcomes attendees to the webinar and addresses a technical issue experienced during the live session. He acknowledges the commitment of participants who showed up, despite the challenges faced. Taylor expresses his intent to provide useful insights and reaffirms his responsibility to improve future webinars by having contingency plans for sound issues and considering different service providers. He is dedicated to ensuring that the information shared will assist attendees and their teams in advancing their strategic plans, contributing to their mission, and fostering a positive work environment for their staff.

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