Make an innovative black friday page tailored to small companies

Instapage enables small companies to reduce costs, grow conversions, and deliver relevant landing page experiences.

Get started

Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Boost results through landing page optimization

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Build landing pages at scale without coding

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your black friday page for small companies with Instapage

Creating a successful Black Friday landing page is essential for small businesses looking to boost conversions during the holiday shopping season. Instapage's flexible page creation platform empowers marketers to quickly design and launch conversion-focused landing pages, which can help increase brand trust, customer loyalty, and ultimately, conversion rates.

Step 1: Choose the Right Layout

To kick off your Black Friday page creation, start by selecting a layout that resonates with your audience. Instapage offers a library of 100+ conversion-oriented templates, enabling you to build attractive pages without the need for coding. Consider your target audience—marketers in business services, tech, or education—when choosing the layout.

Select a template tailored for Black Friday promotions, featuring striking visuals.
Ensure your chosen layout supports dynamic text replacement to personalize experiences for different audience segments.
Leverage the design flexibility to match your brand’s theme and colors for consistency.

Step 2: Optimize for Conversions

Once your layout is selected, it’s time to focus on optimization. Instapage includes built-in experimentation features that allow you to A/B test different elements of your landing page. Use detailed heatmaps to analyze visitor interaction and adjust your design for maximum impact.

Conduct A/B tests on your call-to-action buttons to determine which performs better.
Utilize heatmaps to understand user navigation patterns and adapt your layout accordingly.
Track page performance on the analytics dashboard to identify what leads to higher conversion rates.

Step 3: Personalize User Experience

Creating personalized content on your Black Friday page is essential for engaging various audience segments. Employ dynamic text replacement and ad alignment with Instapage’s AdMaps to ensure each visitor sees relevant offers aligned to their interests.

Implement dynamic content that changes based on user demographics or browsing history.
Align specific promotional ads to anticipated visitor interests to enhance user engagement.
Use performance tracking tools to measure how personalized content reflects in user behavior.

By following these steps, you can build an effective Black Friday landing page tailored to meet the needs of your target audience.

Now is the perfect time to leverage Instapage’s features to create a Black Friday landing page that captivates your customers and drives conversions.

Start your journey with Instapage by signing up today and take advantage of unique landing page experiences that increase your brand’s visibility this Black Friday!

Get more out of Build your black friday page for small companies

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

What is a Black Friday landing page for small companies?

A Black Friday landing page is a dedicated web page that small companies create to promote their special offers, discounts, or products during the Black Friday sales period. It is designed to drive conversions by focusing on high-impact visuals and persuasive content.

How does Instapage help build a Black Friday landing page?

Instapage provides a user-friendly platform with over 100 customizable templates that allow companies to easily build and launch their Black Friday landing pages, complete with features for optimization and personalization to enhance user experience.

What are the key features of an Instapage Black Friday landing page?

Key features include a library of conversion-focused templates, built-in A/B testing capabilities, dynamic text replacement for personalization, and analytics dashboards for tracking performance metrics.

Why is Instapage a good choice for building a Black Friday landing page?

Instapage offers a flexible platform specifically designed for marketers, simplifying the page creation process with advanced tools for optimization and personalization, ensuring a high-performing landing page for Black Friday promotions.

What are the benefits of using Instapage for a Black Friday landing page?

Benefits include reduced development costs, faster page production, high conversion potential through effective A/B testing, and enhanced audience targeting through personalized content strategies.

What should I consider when creating a Black Friday landing page?

Consider your target audience, the clarity of your message, the visual appeal of your layout, mobile optimization, and how effectively you can utilize Instapage's features to enhance user experience and conversion rates.

What common challenges arise when building a Black Friday landing page?

Common challenges include balancing promotional messaging with user engagement, ensuring quick load times, adapting for mobile users, and tracking user behavior effectively for optimization.

What trends should I be aware of for Black Friday landing pages in 2023?

Trends include increased emphasis on mobile-first design, the use of video content, personalization through AI, and integrating social proof to build trust and drive conversions.

See how to build your black friday page for small companies in action

Black Friday and Cyber Monday are crucial days for e-commerce, driving significant sales and traffic, with over 175 million Americans shopping simultaneously. Last year, U.S. e-commerce sales for Black Friday reached $7.4 billion, while Cyber Monday topped $9.2 billion, making these events potentially the largest yet this year. Preparing for this surge can be stressful for store owners due to the high volume of sales, traffic, and customer support requests. This video offers a straightforward checklist to streamline preparations, helping store owners avoid issues and capitalize on the opportunities, leading to fewer headaches and happier customers.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started

Make an innovative black friday page tailored to small companies

Build landing pages at scale without coding

Increase conversions with fast-loading pages

Boost productivity with AI content generation

Make the most of analytic insights

Optimize traffic with AI experiments

Secure your business data