Make your tailored black friday page for Product engineers

Empower Product engineers with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your black friday page for Product engineers

Creating a successful Black Friday landing page for product engineers requires leveraging effective tools and strategies. Instapage, with its versatile platform, helps businesses maximize conversions by providing powerful features tailored to their audience's needs.

Why opt for a specialized Black Friday landing page?

A targeted Black Friday landing page allows product engineers to showcase specific offerings that resonate with their audience. By providing focused content, you can enhance user experience and drive sales. Emphasizing product features and relevant discounts is crucial during this competitive season.

  1. Audience targeting: Tailored messaging ensures that product engineers receive offers relevant to their needs, increasing engagement.
  2. Clear call to action: A well-defined CTA guides potential customers toward making a purchase quicker.
  3. Performance tracking: Use analytics to monitor which products garner more interest, enabling future optimizations.

Step 1: Choose the right layout from Instapage

Selection of a layout sets the foundation for your Black Friday page. Instapage offers a library with over 100 customizable options to suit your branding and messaging. Utilize the pre-built conversion-focused layouts to jumpstart your design process.

Step 2: Optimize with Built-in Experimentation Tools

Leveraging Instapage's built-in experimentation features is essential for maximizing conversion rates. A/B testing lets you identify which elements drive performance best. Here’s how:

  1. Test different headlines: Experiment with wording to see which captures your audience's attention more effectively.
  2. Vary images and videos: Visuals can significantly impact user engagement; testing different media can help find the most appealing option.
  3. Adjust CTAs: Try modifying the text and design of your call to action to see what resonates best.

Step 3: Implement Personalization Techniques

Personalization enhances user experience and boosts conversion. Utilize dynamic text replacement and segment users based on their behavior or demographics. This ensures each visitor receives a tailored experience.

  1. Dynamic text replacement: Automatically adjust text based on visitor characteristics to speak directly to them.
  2. Ad alignment with AdMaps: Ensure ads direct users to the most relevant landing pages, enhancing engagement and conversion rates.
  3. Audience-level analytics: Use data tools to monitor which personalized elements are most effective.

With these steps, your Black Friday landing page will not only cater to product engineers but also optimize for higher conversion rates during one of the busiest shopping seasons.

Start building your Black Friday landing page today with Instapage, and watch your conversions soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to build your black friday page for product engineers in action

See how to build your black friday page for product engineers in action

Ian is demonstrating how to set up a Black Friday discount for Amazon in 2023. He starts by guiding viewers to access the Prime exclusive discounts page via the menu and selecting 'advertising' followed by 'Prime exclusive discounts'. A button labeled 'create discount' should appear; if it does not, there may be an issue with the seller's account or product approvals. Ian mentions he is selling branded items, and after pressing 'create a discount', he explains that the process consists of three steps, beginning with entering discount details. He emphasizes the importance of adhering to the guidelines regarding product ratings and discount sizes.

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