Make a captivating black friday page that makes media outlets shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your media outlets.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Boost results through landing page optimization
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Improve alignment across your creative team sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your black friday page for media outlets with Instapage

Creating an impactful Black Friday page is crucial for maximizing your marketing efforts. With Instapage's easy-to-use platform, you can quickly design landing pages that capture attention and drive conversions. This guide walks you through the simple steps needed to effectively build your Black Friday page and optimize it for success.

Step 1: Choose a Conversion-Focused Template

Instapage provides a vast library of over 100 conversion-focused layouts. Select a template that aligns with your promotional goals and the audience you're targeting. Customizing a ready-made design saves time and ensures you're off to a strong start.

  1. Select a layout that resonates with your brand identity to enhance recognition.
  2. Consider templates with features like countdown timers and featured products to boost urgency and sales.
  3. Ensure the chosen design is mobile-responsive to cater to the increasing number of mobile shoppers.

Step 2: Personalize Your Content

Personalizing your Black Friday page can significantly increase engagement. Utilize Instapage's dynamic text replacement feature to customize headings and calls to action based on your audience's search queries.

  1. Include specific promotions that appeal directly to segmented audience profiles.
  2. Use audience-level metrics to track performance and tailor content that resonates with varying demographics.
  3. Incorporate localized elements that reflect your customers' preferences in the USA.

Step 3: Optimize for Conversion

Optimization is key to ensuring your Black Friday page performs well. Leverage Instapage’s built-in experimentation tools to conduct A/B testing and analyze heatmap data to understand visitor behavior.

  1. Run A/B tests on headlines, images, and call-to-action placements to find what converts best.
  2. Utilize heatmaps to identify which elements of your page draw the most attention.
  3. Evaluate performance metrics in the dashboard to continuously improve your landing page’s effectiveness.

By following these steps, you can create an engaging and effective Black Friday page that not only attracts visitors but also converts them into loyal customers.

Ready to boost your Black Friday campaign? Instapage empowers you to create impactful landing pages that help reduce costs and grow conversions, all while delivering relevant experiences that foster customer loyalty.

Start your free trial today and unlock the potential of your marketing strategy with Instapage.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to build your black friday page for media outlets in action

See how to build your black friday page for media outlets in action

As November begins, it's time to prepare your website for Black Friday. Here are five tips to enhance your online store for the occasion. First, set the right mood; create a joyful atmosphere without a complete redesign. Update your hero image and add bright banners to showcase your best offers. Second, demonstrate your best deals. Highlight products with significant discounts on your homepage for easy visibility, including key sales details like percentage off on specific items or buy-one-get-one promotions. This will help catch shoppers' attention effectively during the busy shopping weekend.

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