Make your black friday page designed for Marketing Automation

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Marketing Automation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Building your Black Friday page for marketing automation

Crafting a compelling Black Friday page is essential for maximizing conversions during the holiday shopping season. Utilizing Instapage's versatile landing page platform, marketers can create stunning, conversion-focused pages quickly and without coding skills. With over 100 customizable layouts and Instablocks, you're equipped to engage your target audience while enhancing brand trust and customer loyalty.

Step 1: Defining your campaign goals

Before diving into design, clearly outline your campaign goals. Identifying objectives helps shape the content and layout of your Black Friday page. Consider the following aspects:

  1. Target audience: Know who your ideal customers are to personalize your messaging.
  2. Conversion metrics: Determine how you'll measure success, such as sign-ups or direct sales.
  3. Promotion strategy: Decide what offers will be highlighted to elevate interest.

Step 2: Utilizing Instapage’s features

Leverage the powerful features offered by Instapage to optimize your Black Friday page.

  1. Heatmaps: Analyze on-page behavior to find out where users click or scroll the most.
  2. A/B Testing: Use built-in experimentation tools to test different headlines, CTAs, or layouts and find the winning combination.
  3. Dynamic text replacement: Tailor your content to reflect keywords from your ad campaigns, ensuring a seamless user experience.

Step 3: Personalizing your page

Personalization is key to increasing engagement and conversion rates. Utilize Instapage's data tools to deliver dynamic content tailored to your visitors.

  1. AdMaps: Ensure your ads align with the relevant landing pages for consistent messaging.
  2. Audience segmentation: Track metrics by audience segments to refine your approach.
  3. Content adjustments: Use real-time insights to modify offers and visuals based on user behavior.

With these steps, you can effectively craft a Black Friday page that not only drives traffic but converts visitors into loyal customers.

Start your journey toward creating the ultimate Black Friday marketing automation page with Instapage today! Experience the power of personalized marketing like never before.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to build your black friday page for marketing automation in action

See how to build your black friday page for marketing automation in action

In this tutorial, the speaker, a marketing professional, discusses strategies for leveraging Black Friday's popularity for profit without sacrificing margins. The video outlines target audiences for Black Friday promotions, goal-setting techniques, effective marketing strategies, and PPC campaign tips. Key points include understanding the herd mentality associated with the Black Friday shopping event and preparing adequately for successful promotions. The content aims to equip marketers with practical advice to maximize their profitability during this major sales period, emphasizing the importance of smart promotional tactics rather than excessive discounts.

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