Make an innovative black friday page tailored to consultancies

Instapage enables consultancies to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Boost results through landing page optimization
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Improve alignment across your creative team sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Black friday landing page: Your ultimate how-to guide

Crafting a standout Black Friday landing page can significantly boost conversion rates and elevate brand visibility. With Instapage, you have the right tools at your fingertips to create a high-performing page without needing any coding knowledge. The platform empowers marketers, especially in the consultancy sector, to deliver tailored experiences that resonate with their audience.

Step 1: Choose the Right Layout

Selecting an effective layout is crucial for drawing attention and encouraging conversions. Instapage offers over 100 conversion-focused templates that can be adapted for Black Friday promotions. Whether you're in education, financial services, or business consulting, these layouts cater to your specific industry needs.

  1. Focus on your value proposition: Highlight what makes your consultancy unique during Black Friday.
  2. Keep it simple: A clean, focused design minimizes distractions and strengthens your messaging.
  3. Integrate strong visuals: Utilize high-quality images that represent your brand and promote your offer.

Step 2: Personalize Your Content

Personalization can greatly enhance user engagement and conversion rates on your Black Friday page. Instapage allows you to use dynamic text replacement and audience targeting tools to tailor your content based on visitor demographics or their previous interactions.

  1. Customize your messaging: Use data-driven insights to address the specific needs and pain points of your target audience.
  2. Align ads with landing pages: Ensure your ads lead to landing pages that reflect the promises made in the advertisements.
  3. Implement dynamic elements: Use Instablocks to update essential elements of your page without starting from scratch.

Step 3: Optimize with A/B Testing

Testing different elements of your Black Friday page through A/B testing can lead to uncovering the most effective strategies for maximizing conversions. Instapage provides built-in experimentation features which allow you to test headlines, CTA buttons, images, and more.

  1. Create multiple versions: Develop different variations of your page to see which elements perform better.
  2. Use heatmaps: Analyze visitor interactions to understand which sections of your page capture the most attention.
  3. Iterate based on feedback: Make changes based on data collected through testing to continuously improve performance.

Once your page is optimized, you’ll be equipped to maximize your Black Friday campaign's success by ensuring that every visitor has a seamless experience.

In conclusion, building a compelling Black Friday page for consultancies is both a strategic necessity and a creative opportunity. Utilize Instapage’s robust features to elevate your marketing outcomes.

Ready to kick start your Black Friday campaign? Sign up today and explore how Instapage can transform your landing page experience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your black friday page for consultancies in action

See how to build your black friday page for consultancies in action

In this video, Dara Denny, the Director of Growth at Thesis, shares her strategies for preparing clients for Black Friday and Cyber Monday. She targets e-commerce brands that invest between $250,000 to $1 million monthly in paid social advertising. Drawing from her challenging experiences last year, she emphasizes the importance of a solid plan for this major shopping event, likening it to a chaotic festival for marketers. Dara's tutorial covers essential strategies, focusing on effective offers and preparation steps to optimize performance, ensuring brands avoid past mistakes and make the most out of their advertising efforts during this critical sales period.

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