Make an user-friendly black friday page for casual users

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your casual users.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your Black Friday page for casual users with Instapage

Creating a successful Black Friday landing page is essential for capturing attention during one of the busiest shopping seasons. Instapage offers the ideal solution for marketers looking to achieve this with ease. With over 100 conversion-focused layouts and an intuitive interface, you can build your Black Friday page in no time, utilizing our flexible platform that requires no coding skills.

Step 1: Choose the Right Template

Selecting the perfect template is the cornerstone of any Black Friday campaign. Instapage provides diverse options that cater to various industries such as marketing, tech/SaaS, and financial services. Consider the following when choosing your template:

  1. Relevance: Ensure the template aligns with your promotional offers to engage potential customers effectively.
  2. Aesthetics: Pick designs that reflect your brand's identity and resonate with your target audience in the USA.
  3. Responsiveness: Choose layouts that are mobile-friendly since a significant portion of shopping occurs on mobile devices.

Step 2: Optimize for Conversions

Once you've chosen your template, the next step is to optimize it for better conversions. Instapage makes this process straightforward with its built-in experimentation features.

  1. Heatmaps: Use detailed heatmaps to analyze user behavior and adjust your page based on what users interact with most.
  2. A/B Testing: Implement A/B tests on different elements of your page, such as headlines or calls-to-action, to see which performs better.
  3. Analytics Dashboard: Track critical metrics to measure the effectiveness of your Black Friday campaign in real time.

Step 3: Personalize Your Landing Page

Personalization is key to enhancing customer experience and increasing conversions during the Black Friday rush. With Instapage, you can deliver unique content to different audiences.

  1. Dynamic Text Replacement: Tailor page content dynamically based on the demographic data you gather from your audience.
  2. AdMaps Integration: Link specific ads to unique landing pages, ensuring a seamless user journey that aligns with your marketing campaigns.
  3. Performance Tracking: Utilize data tools to monitor how well your personalized pages are performing across different audience segments.

After implementing these steps, you’ll have a compelling Black Friday landing page that attracts and converts visitors effectively. Instapage empowers you to create experiences that not only boost conversions but also foster brand loyalty.

Now that you know how to build an effective Black Friday page, it’s your turn to take action. Leverage Instapage’s powerful features to create a customized, conversion-driven landing page that enhances your marketing efforts and drives sales this Black Friday.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to build your black friday page for casual users in action

See how to build your black friday page for casual users in action

For e-commerce stores, Black Friday and Cyber Monday are crucial, attracting over 175 million American shoppers and resulting in significant sales surges. Last year, U.S. online sales reached $7.4 billion on Black Friday and $9.2 billion on Cyber Monday. However, the preparation for these pivotal days can be stressful for store owners, given the influx of traffic, orders, and support requests. To assist, this video provides a simple checklist aimed at helping store owners avoid potential issues, streamline operations, and capitalize on the opportunities these days present. The objective is to help businesses operate smoothly while enhancing customer satisfaction.

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