Make your black friday page: Excite your visitors

Create your black friday page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Black friday landing page: Your ultimate how-to guide

Creating an effective landing page for your Black Friday campaign is crucial for maximizing conversions. Instapage offers a robust platform to build your black friday page seamlessly. With over 100 conversion-focused layouts, you can quickly develop pages that resonate with your audience while ensuring a personalized experience that boosts brand trust and customer loyalty.

Step 1: Choose the right template

Selecting the right template is foundational to your black friday page's success. Consider templates that are not only visually appealing but are designed for high conversion rates. Instapage's library includes a variety of templates tailored for diverse industries, ensuring strategic alignment with your marketing goals.

  1. Templates designed for specific industries: Choose layouts that resonate with the nuances of your field, whether it's tech, education, or financial services.
  2. Mobile-responsive designs: Ensure your black friday page looks great on any device, as a significant portion of shoppers will use their mobile phones.
  3. Prioritize conversion-focused features: Look for templates that incorporate strategic elements like call-to-action buttons and lead capture forms.

Step 2: Optimize your content

Once you've selected your template, it's time to optimize the content for your black friday page. Instapage offers built-in experimentation features to help refine your messaging and layout.

  1. Utilize heatmaps: Gain insights into visitor behavior to adjust your page layout accordingly.
  2. Implement A/B testing: Create variations of your landing page to see which resonates better with your audience and drives higher conversions.
  3. Track metrics: Monitor performance through Instapage’s analytics dashboard to ensure your content is engaging and effective.

Step 3: Personalize user experiences

Personalization can significantly enhance the effectiveness of your black friday page. Use dynamic content to align your messaging with specific audience segments.

  1. Dynamic text replacement: Tailor key messages based on audience demographics or behaviors for increased relevancy.
  2. AdMaps integration: Direct traffic from specific ads to corresponding landing pages, creating a seamless journey for the user.
  3. Audience tracking: Use unique data tools to tailor the content experience and ensure engagement.

By following these steps, you can build an effective black friday page that not only attracts visitors but also converts them into loyal customers.

Leverage Instapage's capabilities to create an impactful landing page that reflects your brand's personality while focusing on maximizing conversions this Black Friday.

Start building your black friday page with Instapage today and watch your conversions soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to build your black friday page in action

See how to build your black friday page in action

In this tutorial, the focus is on the leading strategy for BFCM (Black Friday Cyber Monday) utilized successfully for four years, with notable results for clients. The presenter had previously showcased this strategy at the 2022 Q4 Mastermind in Miami, attended by businesses generating significant revenue. The presentation will include a revised slideshow for 2023, detailing a step-by-step approach. Reflecting on BFCM 2019, the speaker recalls their first major engagement, which involved minimal preparation. They decided to offer a straightforward discount of 20% leading up to BFCM, emphasizing a straightforward yet effective approach to maximize sales during this critical period.

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