Make your advertorial page optimized for Desktop computer

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Desktop computer.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your advertorial page on Desktop computer with ease using Instapage

Creating an effective advertorial page is crucial for your marketing strategy. Instapage empowers marketers to build these landing pages efficiently, enabling high conversion rates while minimizing costs. With our pre-designed templates and user-friendly interface, no coding skills are required, making it accessible for businesses in various sectors such as education, tech, and financial services.

Understanding advertorial pages

An advertorial page merges advertisement and editorial content, designed to engage readers while promoting your products or services. This format can provide clearer messaging and an engaging experience for your audience. Below are essential components to consider when creating your advertorial page:

  1. Compelling Headlines: Capture attention with headlines that resonate with your target audience's needs.
  2. Engaging Content: Provide valuable information that informs and entices visitors to take action.
  3. Strong Call-To-Action: Clearly guide users towards the next step, whether it's signing up or making a purchase.

Step 1: Choose the Right Layout

Start by selecting a conversion-focused layout from Instapage's library. Here’s how to pick the best one:

  1. Identify Goals: Determine what you want users to accomplish on your page, such as signing up or downloading a resource.
  2. Know Your Audience: Tailor the layout to fit the preferences and behaviors of your audience within the business services or tech verticals.
  3. Use Testing: Leverage A/B testing to see which layouts perform best with metrics like conversion rates and user engagement.

Step 2: Optimize for Conversions

Optimization is crucial to ensure that your advertorial page performs well. Take into account these methods:

  1. Use Heatmaps: Understand user behavior on your page to make informed design changes.
  2. Run A/B Tests: Test different headlines, images, and CTA buttons to see what resonates best.
  3. Analytics Dashboard: Monitor performance metrics such as bounce rates and time spent on the page to continually improve.

Step 3: Personalize the Experience

Tailoring content for different segments of your audience can significantly boost engagement and conversions. Consider these tips:

  1. Dynamic Text Replacement: Incorporate dynamic elements that reflect specific keywords relating to your audience's interests.
  2. AdMaps Integration: Align your adverts to specific landing pages for a targeted approach.
  3. Audience Segmentation: Track behavior across various user segments to create customized experiences.

Building your advertorial page on Desktop through Instapage combines ease of use with powerful features that enhance user experience. Embrace these strategies to create impactful landing pages that convert visitors into loyal customers.

Start building your advertorial page today with Instapage's intuitive platform and drive higher conversions for your marketing efforts!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to build your advertorial page on desktop computer in action

See how to build your advertorial page on desktop computer in action

In this tutorial, we focus on designing a poster for a water bottle brand advertisement. We start by setting up the page, selecting A4 size from the layout menu. It is important to zoom out to 50% for better visibility of the design area. Next, we choose a background that complements the water bottle theme; a beautiful blue gradient is selected. A rectangle is drawn for the background, and after right-clicking, we access the 'Format Shape' option to adjust the gradient settings. We eliminate any unwanted white sections to enhance the visual appeal. Finally, we add additional elements, including a white area, which further shapes our design, ensuring it aligns with the branding goals.

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