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Effortlessly make your A/B testing compatible web portal that reflects your brand
Our editor and a variety of top-notch templates make it easy for anyone to create your A/B testing compatible web portal. Get started now.
Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.










Build your A/B testing compatible web portal effortlessly with Instapage
Landing pages serve as dynamic business cards for your brand, providing a focused approach to attracting various customer segments. The ability to build your A/B testing compatible web portal that boosts your brand with the right tools becomes something easy. Instapage is a robust platform offering user-friendly design controls and broad customization to improve your digital presence.
Follow these steps to make your A/B testing compatible web portal:
- Enter your Instapage account. Click on CREATE PAGE and choose whether to start with a template or a blank page.
- Name your landing page—this will help you find it later in your dashboard.
- Add new blocks from the library to assemble your page structure. Modify and tailor each block by pasting your own text, photos, and media objects.
- Use the AI content assistant feature to produce high-quality content for your page.
- Edit the mobile version separately to guarantee your landing page looks great on all devices.
- Once you're satisfied with your landing page, choose the right publishing method. You can publish it as a demo by creating a subdomain, then access your page via the generated URL to see it online.
- After publishing, you can still do edits to your landing page or unpublish it if necessary.
Instapage provides all the needed tools to create your A/B testing compatible web portal with ease. By utilizing its comprehensive features, from AI content creation to advanced analytics, you can effectively scale your online presence and achieve your marketing goals with precision and innovation. Our platform offers an excellent solution for anyone looking to boost their digital marketing efforts and secure higher engagement and conversion rates through optimized landing pages.
Sign up for a free 14-day trial today and see for yourself!
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Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
FAQs
Can I create a landing page free of charge?
Yes, you can make your A/B testing compatible web portal after registering and starting your Instapage's 14-day free trial. This period allows you to explore the full range of features Instapage delivers, such as its editor’s capabilities, with no upfront cost. After the trial period, you can choose one of the subscription plans to continue accessing your pages and the platform's features.
Do I need a specific browser to use Instapage?
Instapage is designed to be compatible with the latest versions of most popular internet browsers, so it will not be a problem to create your A/B testing compatible web portal. For the best experience, it is advisable to use the platform on up-to-date internet browsers to make sure all features function properly and efficiently.
Do I have to install any software to create a page?
No, there's no need to download any software to build your A/B testing compatible web portal with Instapage. It runs entirely online, so you can design, publish, and manage your landing pages only using your internet browser. This web-based approach allows for convenient access from any computer or gadget with a web connection.
Do I need design or coding skills to use Instapage?
No. Instapage is designed specifically to be customer-friendly for you to make your A/B testing compatible web portal regardless of your previous experience. The platform's drag-and-drop editor, along with its library of templates and components, makes it easy for users to build and customize their pages visually.
Do I need training to use Instapage?
No formal training is needed to use Instapage. Its interface is user-friendly and simple, and the website itself has a variety of resources such as courses, manuals, and a help center to assist users in getting started and making the most of its capabilities. Hence, even if it is the very first time you create your A/B testing compatible web portal, the platform will assist you through this experience.
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People also ask about Build your A/B testing compatible web portal
How to do a B testing on a website?
How does A/B testing work? To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, youll show these two versions to two similarly-sized audiences and analyze which one performed better over a specific period.
How to build a B testing framework?
Below are the steps you must follow when conducting an A/B check: Define Your Objective. Clearly outline what you goal to attain along with your A/B test. Choose Elements to Test. Create Variants. Implement the A/B Test. Monitor and Collect Data. Analyze Results. Implement Changes.
How to create an AB test?
How to perform an A/B test? Step 1: Research. Before building an A/B testing plan, one needs to conduct thorough research on how the website is currently performing. Step 2: Observe and formulate hypothesis. Step 3: Create variations. Step 4: Run test. Step 5: Analyse results and deploy changes.
Does Wix allow AB testing?
Wix is an easy-to-use website builder that helps businesses launch and run websites with no technical requirements or developers. The platform also includes basic A/B testing functionality with its test site feature.
What is an AB testing framework?
A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better.
Can you AB test on Webflow?
You can use a range of tools to test a Webflow site. Many general website analytics tools include A/B testing functionality, or you can use a dedicated A/B testing tool, which often includes advanced functions like heatmaps and recordings of actual user behavior.
How do you create an AB testing roadmap?
How to Build an Efficient A/B Testing Roadmap Identify clear objectives for your testing program. Establish website challenges. Isolate testing opportunities. Formulate testing hypotheses. Prioritize your testing opportunities.
How do you structure AB testing?
Your tests need to be grounded in understanding user behavior backed up by existing data. That data could be something as basic as straight conversion rates, page visits, or unique user counts, but you should structure even the smallest, earliest tests based on some amount of data and not just pure intuition.