Improve landing pages with our Test Request Form generator

Explore our user-friendly form builder to effortlessly collect data from your website visitors. Leverage Instapage and its cutting-edge conversion-focused features to improve engagement and enhance your digital ad campaigns.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Boost results through landing page optimization

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the Test Request Form builder

Instapage's Test Request Form builder is an essential tool for marketers looking to enhance their online presence and capture valuable leads. This guide will walk you through the process of utilizing this innovative tool, helping you design and customize forms that boost conversions and streamline user engagement.

Steps to effectively use the Test Request Form builder

Get started with Instapage by creating an account with a 14-day free trial.
Provide your company details and add teammates to complete your account settings.
Open your Dashboard and click on Assets -> Forms -> Create Form.
Design your form from scratch and rename it based on your requirements.
Navigate to the ADD FIELD menu on the left to drop fields you need, such as text, email, or dropdown lists.
Customize your form using FORM Settings and FORM Style options on the right sidebar.
Click SAVE to add the form to your landing pages or decline changes with the CLOSE button.

By following these steps, you can efficiently use Instapage's Test Request Form builder to create stunning, high-converting forms. Start your free trial today to experience the benefits firsthand and elevate your marketing strategy.

Get more conversions with Test Request Form builder

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is the Test Request Form builder and how does it work?

The Test Request Form builder is an intuitive tool designed by Instapage that allows you to create customizable forms quickly and easily. With a drag-and-drop interface, you can add various fields, customize designs, and integrate it with other applications seamlessly. This not only saves time but also enhances user experience, ensuring you capture essential data without any coding required.

What are the key features of the Test Request Form builder?

The Test Request Form builder comes packed with features such as dynamic field creation, customizable templates, and easy integration with marketing tools like CRMs and email platforms. Additionally, you can utilize A/B testing capabilities to optimize form performance and analyze results with detailed analytics. These features are designed to enhance conversions and streamline the lead generation process.

How does the Test Request Form builder compare to competitors?

Instapage's Test Request Form builder stands out due to its user-friendly interface, extensive customization options, and powerful integrations. Unlike many competitors, Instapage allows for real-time collaboration, enabling teams to provide instant feedback and make edits collectively. This fosters a more efficient workflow and ultimately yields higher conversion rates for your campaigns.

Can I integrate the Test Request Form builder with my existing tools?

Yes, the Test Request Form builder offers robust integration capabilities, enabling you to connect with popular tools such as Salesforce, Mailchimp, and many more. This allows you to streamline your data collection and follow-up processes, ensuring that you can effectively manage leads and nurture them through your marketing funnel. Easy integration helps you maximize the potential of your existing tools.

Is there customer support available for the Test Request Form builder?

Absolutely! Instapage provides dedicated customer support for the Test Request Form builder, ensuring you have the assistance you need to effectively use the tool. From tutorials and documentation to live chat support, the Instapage team is ready to help you troubleshoot any issues or guide you on best practices. You'll never feel lost while using this powerful form builder.

What is the pricing structure for the Test Request Form builder?

Instapage offers flexible pricing plans for the Test Request Form builder, tailored to fit different business needs and budgets. You can choose from monthly or annual subscriptions, with varying feature sets based on your plan. Investing in the Test Request Form builder not only enhances your marketing efficiency but also drives higher conversions, making it a worthwhile addition to your toolkit.