Improve landing pages with our Self Service Request Form generator

Explore our user-friendly form builder to effortlessly collect data from your website visitors. Leverage Instapage and its cutting-edge conversion-focused features to improve engagement and enhance your digital ad campaigns.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Boost results through landing page optimization

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the self service request form builder

Instapage's self service request form builder is a powerful tool designed to empower marketers in creating high-converting forms for their landing pages. With features tailored for ease of use and optimization, you can quickly build a form that captures leads and boosts conversions. Follow these simple steps to harness the full potential of the form builder.

Step-by-step guide to using the self service request form builder

Get started with Instapage by creating an account with a 14-day free trial.
Provide your company details and add teammates to complete your account settings.
Open your Dashboard and click on Assets -> Forms -> Create Form.
Design your form from scratch and rename it according to your requirements.
Navigate to the ADD FIELD menu on the left and drop fields you need, such as for text, email, or dropdown lists.
Customize your form using FORM Settings and FORM Style options on the right sidebar.
Click SAVE to add the form on your landing pages, or decline changes by clicking the CLOSE button.

By following these steps, you'll be well on your way to creating effective self service request forms that enhance your marketing strategy. Begin your trial today to explore how Instapage can help you grow conversions and optimize your landing page experiences.

Get more conversions with Self Service Request Form builder

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is the Self Service Request Form builder offered by Instapage?

The Self Service Request Form builder by Instapage is a versatile tool designed to help marketers create customizable and user-friendly forms without needing technical expertise. This intuitive builder allows you to gather information efficiently while enhancing user experience. With templates and drag-and-drop functionality, building a form becomes seamless, making it ideal for businesses across various sectors.

How does the Self Service Request Form builder integrate with other tools?

Instapage’s Self Service Request Form builder offers robust integration capabilities with popular marketing tools like HubSpot, Salesforce, and Mailchimp. These integrations facilitate data sharing and streamline your marketing efforts, allowing you to manage leads and customer information effectively. This level of connectivity sets our form builder apart, enabling a cohesive approach to managing your campaigns.

Can I track the performance of forms created with the Self Service Request Form builder?

Absolutely! The Self Service Request Form builder comes with built-in analytics that allows you to track submissions, conversion rates, and user interactions. This data is vital for optimizing your forms and understanding user behavior, enabling you to make data-driven adjustments that can significantly improve performance and lead generation over time.

Is customer support available for users of the Self Service Request Form builder?

Yes! Instapage values customer support and offers dedicated resources for users of the Self Service Request Form builder. You can access comprehensive guides, tutorials, and responsive customer service via chat or email, ensuring that you'll have the assistance you need to maximize your form's effectiveness while creating a wonderful experience for your users.

What makes Instapage's Self Service Request Form builder different from competitors?

What sets Instapage's Self Service Request Form builder apart from competitors is its ease of use, extensive customization options, and powerful optimization features. With the ability to personalize each form dynamically and utilize detailed analytics, you can create tailored user experiences that drive conversions. Additionally, our collaboration features enable seamless teamwork, making it easier to gather feedback and iterate on forms quickly.

What pricing options are available for the Self Service Request Form builder?

Instapage offers various pricing plans for the Self Service Request Form builder to accommodate different business needs. Each plan includes access to essential features, including advanced customization, integrations, and analytics. Visit our pricing page to find the package that fits your budget while providing the tools necessary for effective form creation and lead management.