Improve landing pages with our Routing Request Form generator

Explore our user-friendly form builder to effortlessly collect data from your website visitors. Leverage Instapage and its cutting-edge conversion-focused features to improve engagement and enhance your digital ad campaigns.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Boost results through landing page optimization

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the Routing Request Form creator

Instapage’s Form Builder is a powerful tool that helps marketers streamline data collection and enhance user engagement. With easy-to-use templates and customization options, the Routing Request Form creator enables you to build forms that suit your unique needs. This guide will walk you through the steps to make the most of this feature.

Step-by-step guide to using the Routing Request Form creator

Get started with Instapage by creating an account with a 14-day free trial.
Provide company details and add teammates to complete your account settings.
Open your Dashboard and click on Assets -> Forms -> Create Form.
Design your form from scratch and rename it to match your project requirements.
Navigate to the ADD FIELD menu on the left and drop in the fields you need, such as for text, email, dropdown lists, etc.
Customize your form using FORM Settings and FORM Style options available on the right sidebar.
Click SAVE to add the form to your landing pages, or decline changes with the CLOSE button.

By following these simple steps, you’ll harness the full potential of Instapage’s Routing Request Form creator. Start building your forms today and drive better conversions by optimizing your lead capture strategy!

Get more conversions with Routing Request Form creator

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is the Instapage Routing Request Form creator and how can it benefit my business?

The Instapage Routing Request Form creator is a powerful tool that allows marketers to seamlessly create custom forms for gathering essential information from leads and clients. By utilizing our user-friendly interface, you can design tailored forms that optimize data collection, which can lead to increased conversions. Additionally, the form integrates easily with other tools, ensuring that your data flows effortlessly into your existing marketing stack.

How does the Instapage Routing Request Form creator compare to other form builders?

Unlike many competitors, the Instapage Routing Request Form creator stands out for its seamless integration with landing pages and marketing solutions. This unique feature allows for real-time personalization and tracking, enhancing the user experience. Furthermore, our collaboration tools make it easier for teams to provide instant feedback and make live edits, which sets us apart from other options on the market.

Can I customize the forms created with the Routing Request Form creator?

Absolutely! The Instapage Routing Request Form creator allows for extensive customization options to align with your brand's aesthetic and messaging. You can modify form fields, colors, fonts, and layouts to create an experience that resonates with your audience. With our built-in templates and A/B testing tools, you can continuously optimize your forms for maximum effectiveness.

What are the integrations available for the Routing Request Form creator?

The Instapage Routing Request Form creator offers robust integrations with a wide range of CRM, email marketing, and analytics tools. This ensures that once a user fills out your form, their information can automatically be routed to your preferred platforms. This integration capability not only speeds up your workflow but also enhances your ability to nurture leads and track performance efficiently.

What kind of support can I expect when using the Routing Request Form creator?

When you choose the Instapage Routing Request Form creator, you gain access to excellent customer support resources. Our dedicated team is available to assist you via live chat, email, and an extensive knowledge base. Whether you encounter technical issues or need guidance on best practices, we’re here to ensure your experience is smooth and successful.

Is the Routing Request Form creator included in the Instapage pricing plans?

Yes, the Routing Request Form creator is included in all Instapage pricing plans, providing you with top-notch form-building capabilities without additional costs. Depending on the plan you select, you can also access advanced features like heatmaps, A/B testing, and personalization options. This comprehensive offering allows you to create high-converting forms while maximizing your budget.