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Create better landing pages with performance-optimized form generator
Build highly personalized forms that match your brand and engage your audience. Our performance-optimized form builder ensures seamless integration and higher conversions.
Create forms with drag-and-drop interface
Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.
Add customization and branding elements
Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.
Get your landing pages live faster
Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.
Maximize efficiency with reusable forms
Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.
Keep all your forms in one place
Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.
Integrate with any app
Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.










Getting started with Instapage's performance-optimized form builder
Instapage's performance-optimized form builder allows marketers to easily create engaging forms that significantly enhance conversion rates. By leveraging this powerful tool, you can streamline your data collection processes and optimize user experience on your landing pages.
Steps to use the performance-optimized form builder
- Get a free Instapage account and sign up for a free 14-day trial.
- Configure your account and provide your company details.
- When in your account, click Assets -> Forms -> Create Form.
- Create your form from scratch and customize it to your needs.
- Choose various fields from the ADD FIELD menu from the left bar: add text, email, dropdown, radio buttons, etc.
- Use FORM Settings and FORM Style menus from the right to set up and customize your form.
- Click SAVE to retain your changes or select CLOSE to discard your edits without saving.
By following these steps, you can effectively utilize Instapage's performance-optimized form builder to create tailored forms that resonate with your audience. Start your free trial today and unlock the full potential of your marketing campaigns!
Get more conversions with performance-optimized form builder
Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
Frequently Asked Questions
What makes Instapage's performance-optimized form builder different from other form builders?
Instapage's performance-optimized form builder stands out with its seamless integration with over 50 marketing tools, allowing you to collect and analyze data efficiently. Unlike competitors, it offers built-in experimentation features to optimize conversions, including A/B testing and detailed heatmaps that show user behavior. This means you can quickly iterate and improve your forms based on real-time insights.
How easy is it to create forms using Instapage’s performance-optimized form builder?
Creating forms with Instapage's performance-optimized form builder is incredibly user-friendly, thanks to its drag-and-drop functionality and pre-designed templates. You don't need any coding skills; just choose a template, customize it to your brand's needs, and launch it. This ease of use helps marketers save time and streamline their landing page creation process.
Can I personalize forms created with the performance-optimized form builder?
Absolutely! Instapage's performance-optimized form builder allows you to deliver personalized experiences through features such as dynamic text replacement. You can tailor your forms to resonate better with diverse audience segments, enhancing engagement and boosting conversions, setting you apart from standard form builders that lack such customization options.
What customer support options are available for users of the performance-optimized form builder?
Instapage offers robust customer support for users of its performance-optimized form builder, including live chat, email support, and comprehensive resources such as tutorials and webinars. This level of support ensures that any issues you encounter can be addressed quickly, helping you maintain conversion rates and reduce downtime—something not all competitors provide.
Is the pricing of Instapage's performance-optimized form builder competitive?
Yes, Instapage offers competitive pricing for its performance-optimized form builder, especially considering the advanced features it provides. Users can choose from flexible plans that suit various business sizes and needs, ensuring you get the right tools for creating high-performing landing pages without breaking the bank.
What types of industries benefit most from using the performance-optimized form builder?
The performance-optimized form builder is versatile and benefits a wide range of industries, including marketing and advertising, tech/SaaS, financial services, and education. Its powerful features are designed to enhance conversion rates and streamline processes, making it an excellent choice for any sector focused on maximizing their landing page performance and customer interactions.
How to performance-optimized form builder
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People also ask about performance-optimized form builder
What is the best tool to create forms?
The 17 Best Form Builder Tools in 2024 Hubspot Forms. Feathery. TypeForm. Google Forms. MailMunch. Gravity Forms. Survey Anyplace. Contact Form 7.
Is Excel or Word better for forms?
Word is an effective online form builder for the following reasons: A good professional-looking option, when you need to create a formal document for someone to review and submit. The answer types are relatively varied; choose from checkboxes to date pickers and drop-down lists.
What Microsoft program can I use to create a form?
Start a new form Go to Microsoft Forms with your Microsoft 365 school credentials, Microsoft 365 work credentials, or Microsoft account (Hotmail, Live, or Outlook.com). Note: You can also log in to Office.com, look for the Microsoft 365 icons on the left, and then select Forms.
What is the reform app?
Reform is a simple, fast forms solution. A no-brainer to reach for anytime I need to (quickly!) throw up a form without hacking around with code.
What is the purpose of Formbuilder?
A Form Builder enables web designers to create customized forms for their sites. Web creation platforms offer Form Builders that are increasingly easy, simple, and fast to use.
What is the best tool for fillable forms?
Adobe Acrobat is the quick, secure, and reliable way to fill out PDF files, create new forms, and manage documents online on the go or in the office. You can also add an e-signature to a form from any device.
How to use form builder in Google forms?
4:10 7:58 And it is ready to be imported. Now. In google calendar when you open a calendar event and open formMoreAnd it is ready to be imported. Now. In google calendar when you open a calendar event and open form builder. Plus it automatically picks up the information that is there in the google calendar.
What is the best way to create a fillable form?
A step-by-step guide to creating a basic fillable form in Microsoft Word Opening Microsoft Word and starting a new document. Adding form fields (text boxes, checkboxes, radio buttons). Setting properties for each form field (label, options, default values). Testing the form within Word. Save and distribute your form.