Easily capture leads with Instapage’s online form generator for Sales & Marketing

Craft Sales & Marketing-specific forms with our online form builder without learning how to code. Connect your workflow with various CRMs, email, and marketing apps. Sign up for a free trial to discover all features.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Boost results Boost results Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Build landing pages Build landing pages Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize campaign Maximize campaign Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Power up landing Power up landing Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Improve alignment across Improve alignment across Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesCreate forms with drag-and-drop interface
Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.
Boost resultsAdd customization and branding elements
Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.
Build landing pagesGet your landing pages live faster
Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.
Maximize campaignMaximize efficiency with reusable forms
Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.
Power up landingKeep all your forms in one place
Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.
Improve alignment acrossCreate forms with drag-and-drop interface
Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the online form generator for Sales & Marketing

Instapage's Form Builder is a robust online form generator for Sales & Marketing that helps streamline data collection and foster communication with potential leads. This guide will walk you through the initial steps to set up your forms effectively.

How to create your first form using Instapage

  1. Log in or create a free Instapage account, and start with a complimentary 14-day trial.
  2. Enter your company details, invite teammates, and set permissions for collaboration.
  3. Navigate to your Dashboard, and click on Assets -> Forms -> Create Form.
  4. Begin creating your form from scratch by renaming it and customizing its appearance.
  5. Use the ADD FIELD menu on the left bar to drag and drop the desired fields. You can choose from single or multi-line text, email, dropdown, radio buttons, and more.
  6. Tailor your fields and set up your form with FORM Settings and FORM Style options found in the right sidebar.
  7. Click Save, then add your form to the landing page to enhance your data collection efforts.

By following these steps, you'll be able to leverage Instapage's Form Builder to create stunning forms that drive conversions. Sign up today and experience the advantages of an effective online form generator for Sales & Marketing.

Get more conversions with online form generator for Sales & Marketing

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently Asked Questions

How to online form generator for Sales & Marketing

How to online form generator for Sales & Marketing

As a marketer, creating effective marketing strategies is challenging without a comprehensive understanding of your customers. The initial step towards this is collecting customer data, essential for fostering successful relationships. One common method is through a signup form, but with numerous options available, it can be daunting to choose the right one that integrates well with existing marketing apps. At SimplyCast, we offer a versatile form editor that caters to various needs and seamlessly integrates with many platforms, allowing effortless data transfer. Our marketing automation suite enables the creation of beautiful, straightforward forms or complex ones requiring detailed information. Utilize our user-friendly drag-and-drop editor, embed the code on your website, and begin gathering the necessary customer data efficiently.

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