Make the most of your workflows with Instapage’s online form generator for Marketing managers

Craft and customize your landing pages and forms online with Instapage. Test various versions with our form builder for Marketing managers right now!

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Boost results Boost results Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Build landing pages Build landing pages Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize campaign Maximize campaign Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Power up landing Power up landing Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Improve alignment across Improve alignment across Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesCreate forms with drag-and-drop interface
Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.
Boost resultsAdd customization and branding elements
Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.
Build landing pagesGet your landing pages live faster
Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.
Maximize campaignMaximize efficiency with reusable forms
Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.
Power up landingKeep all your forms in one place
Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.
Improve alignment acrossCreate forms with drag-and-drop interface
Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the online form generator for Marketing managers

Instapage's Form Builder is an innovative online form generator designed to empower Marketing managers to streamline data collection and increase conversion rates. This guide will walk you through the essential steps to create forms that align with your marketing objectives.

How to use the form builder effectively

  1. Log in or create a free Instapage account and choose a free 14-day trial to get started.
  2. Add your company details, invite your teammates, and configure permissions to ensure collaboration.
  3. Navigate to your Dashboard and click on Assets -> Forms -> Create Form to begin the process.
  4. Create your form from scratch by renaming it and customizing the layout to fit your brand.
  5. From the ADD FIELD menu on the left, drag and drop your desired fields such as single or multi-line text, email, dropdowns, and radio buttons.
  6. Customize each field and configure the overall form settings using the FORM Settings and FORM Style options located on the right sidebar.
  7. Once satisfied with your form, click Save and integrate it into your landing page to enhance data collection.

By following these steps, you can leverage Instapage's Form Builder to create high-converting forms that are tailored to your marketing needs. Start your free trial today and see the difference!

Get more conversions with online form generator for Marketing managers

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently Asked Questions

How to online form generator for Marketing managers

How to online form generator for Marketing managers

Welcome to the Zebra Buzz Messenger Bot web form builder tutorial. To access this feature, click on 'Messenger Bot' in the left sidebar menu under 'Messenger Tools'. Navigate to the 'Web Form Builder' section and click on the action link. Once the page loads, all previously created forms will be visible. To create a new web form, click on 'Create New Form' at the top. You'll be directed to a page to build the form. Start by naming the form and providing a title that displays at the top. Select the Facebook page to link with the web form, and choose or create labels to enroll subscribers from this form. Finally, select a reply template or create a new one by clicking 'Add Template'. On the left side, you will see a blank form builder interface and the form fields on the right side to complete the setup.

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