Make the most of your workflows with Instapage’s online form generator for Email marketing specialists

Craft and customize your landing pages and forms online with Instapage. Test various versions with our form builder for Email marketing specialists right now!

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Boost results Boost results Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Build landing pages Build landing pages Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize campaign Maximize campaign Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Power up landing Power up landing Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Improve alignment across Improve alignment across Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesCreate forms with drag-and-drop interface
Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.
Boost resultsAdd customization and branding elements
Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.
Build landing pagesGet your landing pages live faster
Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.
Maximize campaignMaximize efficiency with reusable forms
Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.
Power up landingKeep all your forms in one place
Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.
Improve alignment acrossCreate forms with drag-and-drop interface
Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Email form creator: Your ultimate how-to guide

Instapage provides an intuitive online form creator for Email marketing specialists, enabling marketers to build compelling forms effortlessly. With its user-friendly interface, crafting forms tailored to specific audiences enhances data collection and streamlines lead generation efforts.

Step-by-step guide to utilizing the online form creator

  1. Log in or create a free Instapage account, then choose a free 14-day trial.
  2. Add your company details, invite your teammates, and configure permissions.
  3. Go to your Dashboard and click Assets -> Forms -> Create Form.
  4. Create your form from scratch: rename and start customizing it.
  5. Select ADD FIELD menu from the left bar and drag and drop fields you want to add: add single or multi-line text, email, dropdown, radio buttons, etc.
  6. Customize your fields and configure your form using FORM Settings and FORM Style options on the right sidebar.
  7. Click Save and add your form to the landing page and streamline data collection.

By following these steps, Email marketing specialists can quickly harness the power of Instapage's form builder. Start today to enhance your campaigns and capture valuable leads with efficiency.

Get more out of Email form generator feature

Improve your Quality Score with quick load technology for landing pages

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Frequently asked questions about email form maker

See email form builder feature in action

See email form builder feature in action

In this video tutorial, the presenter details a step-by-step process for lead generation in 2023, utilizing ChatGPT. The speaker shares their experience from their last company, BJK Production, which achieved over a million dollars in gross revenue and approximately 944k in net sales. The tutorial aims to show how to effectively use ChatGPT in the lead generation process, although the tool was not available when the presenter first started. They mention igles.io for scraping around 30,000 to 40,000 emails monthly and recommend gmask for sending coded emails. However, it is emphasized that viewers are not required to use the presenter’s software for lead scraping or sending emails, as they can opt for other programs. The focus remains on providing comprehensive guidance regardless of the tools chosen.

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