Make the most of your workflows with Instapage’s online form generator for Webmasters

Craft and customize your landing pages and forms online with Instapage. Test various versions with our form builder for Webmasters right now!

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

eSalon boosts ROAS and lowers costs across platforms by focusing on relevance

Boost results through landing page optimization

eSalon boosts ROAS and lowers costs across platforms by focusing on relevance

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

eSalon boosts ROAS and lowers costs across platforms by focusing on relevance

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

eSalon boosts ROAS and lowers costs across platforms by focusing on relevance

eSalon boosts ROAS and lowers costs across platforms by focusing on relevance

Improve alignment across your creative team

Improve alignment across your creative team sidebar

eSalon boosts ROAS and lowers costs across platforms by focusing on relevance

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the online form builder for Webmasters

Instapage’s online form builder for Webmasters is a powerful tool that helps businesses create customized forms to improve lead collection and engagement. With features designed for marketers in various industries, such as business services, education, and tech, you can easily streamline your data collection process while enhancing user experience.

Steps to efficiently use the online form builder

Log in or create a free Instapage account and choose the 14-day free trial.
Add your company details, invite teammates, and set up permissions.
Navigate to your Dashboard and select Assets -> Forms -> Create Form.
Rename your form and start customizing it according to your needs.
Use the ADD FIELD menu from the left sidebar to drag and drop various fields such as single or multi-line text, email, dropdowns, and radio buttons.
Customize each field and configure your form with FORM Settings and FORM Style options on the right sidebar.
Click Save and seamlessly add your form to your landing page to streamline data collection.

By following these steps, you can effectively use Instapage’s online form builder to create tailored forms that capture vital information from your audience. Start optimizing your lead capture strategy today!

Get more conversions with online form builder for Webmasters

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What makes Instapage’s online form builder for Webmasters stand out from other form builders?

Instapage’s online form builder for Webmasters is designed with ease of use in mind, allowing you to create and customize forms without any coding knowledge. It integrates seamlessly with over 30 apps, such as CRM systems and email marketing tools, enhancing your data collection capabilities. Additionally, our built-in analytics provide insights into user behavior, making it easy to optimize your forms for better conversions.

Can I personalize the forms created with the online form builder for Webmasters?

Absolutely! Our online form builder for Webmasters includes features that allow for dynamic text replacement, enabling your forms to be tailored to different audience segments. You can also align specific form content with unique ads through our AdMaps feature, ensuring a cohesive user experience and improved conversion rates.

Is customer support available for Instapage’s online form builder for Webmasters?

Yes! We offer robust customer support for our online form builder for Webmasters, including live chat and detailed documentation to help you navigate any issues. Our team is dedicated to ensuring your success with our tools, so you can efficiently build and optimize your forms.

How does the online form builder for Webmasters assist with A/B testing?

The online form builder for Webmasters by Instapage is equipped with built-in A/B testing features that allow you to experiment with different form designs and fields. You can easily track the performance of each variation using our analytics dashboard, helping you determine which version maximizes conversions. This data-driven approach is essential for continuously improving your lead generation efforts.

What pricing options are available for the online form builder for Webmasters?

Instapage offers flexible pricing plans for its online form builder for Webmasters, tailored to fit various business needs. Whether you are a solo marketer or part of a larger team, our plans provide access to essential features and integrations. We encourage you to check out our pricing page for detailed information on what each plan includes.

Can I collaborate with my team using the online form builder for Webmasters?

Yes, collaboration is a key feature of our online form builder for Webmasters. You can share forms with your team members in real-time, provide instant feedback, and make edits collaboratively, speeding up the production process. These features ensure that your team can work together efficiently, regardless of their location.

How to online form builder for Webmasters

When choosing an online form builder, two popular options are Google Forms and JotForm. In this tutorial, Scott Friesen from Simpletivity discusses how to determine which tool is best for you, presenting three key reasons to consider each option. Google Forms is integrated with your Google Drive account, making it easily accessible if you're already using other Google services like Docs and Sheets. It is especially suited for users with basic form needs. JotForm, though not yet discussed, is implied to be another robust tool suitable for more complex requirements. This guide aims to provide clarity in selecting the right form builder based on your specific needs.