Easily capture leads with Instapage’s online form generator for Marketing

Craft Marketing-specific forms with our online form builder without learning how to code. Connect your workflow with various CRMs, email, and marketing apps. Sign up for a free trial to discover all features.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Boost results through landing page optimization

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with an online form builder for Marketing

Instapage’s Form Builder is a powerful tool designed to enhance your marketing efforts by allowing you to easily create and customize online forms. This guide will walk you through the initial steps to harness this online form builder for marketing, ensuring you can streamline data collection and improve conversions.

How to effectively use the online form builder for Marketing

Log in or create a free Instapage account and choose a free 14-day trial. This will give you full access to the features.
Add your company details, invite your teammates, and configure permissions to get your team on board.
Access your Dashboard, navigate to Assets, click on Forms, then hit Create Form to start.
Create your form from scratch by renaming it and beginning the customization process.
Use the ADD FIELD menu on the left bar to drag and drop fields you need: single or multi-line text, email, dropdowns, or radio buttons.
Customize your fields and configure your form using the FORM Settings and FORM Style options on the right sidebar, aligning it with your branding.
Click Save, and don't forget to add your newly created form to your landing page to streamline data collection efficiently.

By following these simple steps, you can create effective online forms that boost your marketing strategy. Begin your trial today and take your marketing campaigns to the next level with Instapage!

Get more conversions with online form builder for Marketing

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is an online form builder for Marketing and how can it benefit my business?

An online form builder for Marketing is a tool that allows you to create customized forms easily, which can capture leads, conduct surveys, and gather feedback. Instapage's form builder empowers marketers to reduce costs and grow conversions by streamlining data collection processes. With a user-friendly interface, businesses in various sectors can tailor forms to their specific needs without needing extensive technical knowledge.

How does Instapage's form builder compare to other online form builders?

Instapage’s online form builder for Marketing stands out due to its robust integration capabilities and user-friendly design. While many competitors offer basic form templates, Instapage provides over 500 conversion-focused layouts and Intuitive Integration with popular marketing tools. Additionally, its analytics dashboard allows you to track performance and optimize forms for better engagement and conversions.

Can I personalize my forms using the Instapage form builder?

Absolutely! The online form builder for Marketing from Instapage includes powerful personalization features. You can use dynamic text replacement to tailor forms to different audience segments, ensuring your messaging resonates with each unique visitor. This level of personalization can significantly enhance user experience and increase conversion rates.

Is customer support available for users of the Instapage form builder?

Yes, Instapage offers comprehensive customer support for users of its online form builder for Marketing. Whether you have questions about setup, integrations, or optimizing forms for conversions, their dedicated support team is ready to assist. In addition, you’ll find a wealth of resources, including guides and tutorials, to help you maximize your form-building experience.

What types of businesses can benefit from using Instapage's form builder?

Instapage's online form builder for Marketing is designed to benefit a wide range of industries, including tech, financial services, education, and more. Whether you are in business services, government, or advertising, this tool helps streamline lead capture and enhances customer interactions. Its flexibility and ease of use make it perfect for any marketer looking to improve conversions and efficiency.

What is the pricing structure for Instapage's online form builder for Marketing?

Instapage offers competitive pricing for its online form builder for Marketing, with various plans that cater to different business needs and budgets. You can expect transparency in pricing without hidden fees, allowing you to choose a plan that fits your marketing goals. Additionally, the value of features like A/B testing, collaboration tools, and superb integration options make it a worthwhile investment for any marketing team.

How to online form builder for Marketing

This video tutorial explores the best online form builders that simplify the process of collecting customer feedback and marketing data through user-friendly drag and drop functionalities, requiring no coding skills. It highlights JotForm as the top choice, known for its extensive design features, offline data collection, and integration with over 100 third-party applications. JotForm boasts a library of over 10,000 pre-made templates for various purposes such as payment, registration, and contact forms. The platform is visually appealing with vibrant colors and smooth animations, maintaining responsiveness. While JotForm offers numerous features, they are well organized to prevent overwhelming users. Free trials and discounts for these tools are provided in the video description.