An innovative and straightforward online form generator for lead generation teams

Simplify form generation and customization with Instapage’s form builder for lead generation teams. Save your precious time for your relevant tasks and streamline data collection with a click.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google

Boost results through landing page optimization

Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google

Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the online form builder for lead generation teams

The Instapage online form builder for lead generation teams simplifies the process of capturing leads and enhancing your marketing efforts. With its intuitive interface and powerful features, you can create customized forms that align perfectly with your landing pages. Here’s how to get started.

Steps to create forms using Instapage's form builder

Log in or create a free Instapage account, then choose a free 14-day trial.
Add your company details, invite your teammates, and configure permissions.
Go to your Dashboard and click Assets -> Forms -> Create Form.
Create your form from scratch: rename and start customizing it.
Select ADD FIELD menu from the left bar and drag and drop fields you want to add: add single or multi-line text, email, dropdown, radio buttons, etc.
Customize your fields and configure your form using FORM Settings and FORM Style options on the right sidebar.
Click Save and add your form to the landing page and streamline data collection.

By following these steps, you can leverage the benefits of Instapage’s online form builder for lead generation teams to improve your conversion rates and enhance your marketing campaigns. Start your free trial today and see the difference!

Get more conversions with online form builder for lead generation teams

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What features make Instapage the best online form builder for lead generation teams?

Instapage's online form builder for lead generation teams offers features like dynamic text replacement, A/B testing, and detailed heatmaps to enhance conversion rates. With over 500 customizable layouts and Instablocks, creating forms that match your brand is easy and efficient. Additionally, the built-in analytics dashboard helps you track performance and optimize your forms for better results.

How can I integrate Instapage's online form builder with my existing marketing tools?

Our online form builder for lead generation teams seamlessly integrates with popular CRM and email marketing platforms such as Salesforce, HubSpot, and Mailchimp. This ensures that your leads are automatically captured and managed without any manual intervention. The integration process is straightforward, allowing for a smooth experience as you enhance your marketing efforts.

Is the Instapage form builder user-friendly for marketers without technical skills?

Absolutely! The Instapage online form builder for lead generation teams is designed for users of all skill levels. You can build stunning forms and landing pages without any coding knowledge, thanks to an intuitive drag-and-drop interface. This empowers marketers to quickly create and deploy forms that drive conversions without relying on developers.

What kind of customer support does Instapage offer for its form builder users?

Instapage prides itself on providing top-notch customer support for users of its online form builder for lead generation teams. You can access live chat support, extensive documentation, and tutorial videos to assist you at every step. Our dedicated support team is ready to help ensure that your form-building experience is smooth and successful.

Can I customize forms and landing pages to target specific audiences?

Yes! The Instapage online form builder for lead generation teams allows you to create personalized experiences for your various audience segments. With features like AdMaps for aligning ads with tailored landing pages and data tools for tracking metrics at the audience level, you can optimize your marketing campaigns to increase engagement and conversion rates.

What pricing options are available for using the Instapage online form builder?

Instapage offers flexible pricing plans that cater to businesses of all sizes looking to utilize our online form builder for lead generation teams. While pricing varies based on features and team size, you'll find plans that provide great value for comprehensive tools needed to create high-converting forms and landing pages. Contact us for a demo or a detailed pricing overview to see how we can meet your specific needs.

How to online form builder for lead generation teams

Hello everyone, you're watching NetHunt, Gmail CRM, and your source of insights into sales and marketing. Today, we're discussing tools for creating beautiful web forms, following our previous video on web form lead generation. By the end, you'll understand what an online form builder is, its key use cases for salespeople, and receive a list of the 5 best free online form builders for your business. Before we dive in, please subscribe for more lead generation ideas. An online web form builder is a web-based tool that enables you to create web forms without coding, making it easier to meet your business needs. Stay tuned for detailed insights and recommendations!