Easily capture leads with our Intake Form generator

Effortlessly create and deploy forms with conversion-focused layouts on your landing pages using an intuitive Intake Form builder. Capture more leads, boost conversions, and enhance your campaigns with Instapage.

Get started

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Statwax leverages Instapage to boost enrollments for universities by 80%

Boost results through landing page optimization

Statwax leverages Instapage to boost enrollments for universities by 80%

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Statwax leverages Instapage to boost enrollments for universities by 80%

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Statwax leverages Instapage to boost enrollments for universities by 80%

Statwax leverages Instapage to boost enrollments for universities by 80%

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Statwax leverages Instapage to boost enrollments for universities by 80%

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the intake form builder

Instapage's Intake Form Builder is a powerful tool designed to help marketers create customizable forms that enhance lead generation. Whether you're in marketing, education, or financial services, this guide will walk you through the essential steps to start using the Intake Form Builder efficiently.

Steps to begin using the intake form builder

Get started with Instapage by creating an account with a 14-day free trial.
Provide your company details and add teammates to complete your account settings.
Open your Dashboard and click Assets -> Forms -> Create Form.
Design your form from scratch and rename it based on your requirements.
Navigate to the ADD FIELD menu on the left and drop the needed fields such as text, email, or dropdown lists.
Customize your form using FORM Settings and FORM Style options on the right sidebar.
Click SAVE and add the form to your landing pages, or decline changes with the CLOSE button.

By following these steps, you can leverage Instapage's Intake Form Builder to enhance your marketing strategies and boost conversions. Start your free trial today and tap into the potential of personalized lead generation.

Get more conversions with Intake Form builder

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is the Instapage Intake Form builder?

The Instapage Intake Form builder is an intuitive tool designed to help marketers create custom forms that integrate seamlessly with their landing pages. This powerful form builder allows users to collect valuable information from leads, driving better engagement and conversions. With user-friendly features and a flexible layout, the Intake Form builder simplifies form creation without requiring any coding skills.

What are the key features of the Intake Form builder?

The Intake Form builder includes essential features like drag-and-drop functionality, customizable templates, and integration capabilities with popular marketing tools. Users can easily personalize their forms to align with their brand's identity and achieve higher conversion rates. Additionally, Instapage's built-in experimentation tools ensure your forms are optimized for performance, enhancing the overall user experience.

How can I integrate the Intake Form builder with other tools?

Instapage's Intake Form builder supports seamless integration with various tools and platforms, including CRM systems, email marketing software, and analytics tools. This allows your forms to sync data effortlessly, enhancing your marketing efforts. By using these integrations, you can streamline your workflow and gain actionable insights to fine-tune your campaigns.

Is the Intake Form builder easy to use for non-technical users?

Absolutely! The Intake Form builder is designed with non-technical users in mind, featuring a simple drag-and-drop interface that makes it incredibly easy to create forms. You don't need any coding knowledge to design functional and appealing forms that fit your specific needs. This ease of use sets Instapage apart from many competitors, making it a preferred choice for marketers.

What kind of customer support does Instapage offer for the Intake Form builder?

Instapage provides comprehensive customer support for the Intake Form builder, including live chat assistance, in-depth documentation, and video tutorials. This level of support ensures that users have the resources they need for any issues or questions that arise. Our dedicated customer service team is always ready to help you maximize the performance of your forms.

What is the pricing structure for the Instapage Intake Form builder?

Instapage offers flexible pricing plans to accommodate businesses of various sizes that utilize the Intake Form builder. Plans include a range of features, from basic form creation to advanced optimization tools. By offering competitive pricing and a robust suite of features, Instapage ensures you get the best value for improving conversions and streamlining your marketing efforts.