An easy way to generate innovative online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Generate innovative online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

Get started

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Boost results through landing page optimization

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to generate innovative online forms using instapage's form builder

Instapage's Form Builder offers a powerful tool for marketers looking to create customized online forms that drive conversions. With its intuitive interface and robust features, you can easily design forms that gather essential data while enhancing user experience.

Steps to generate innovative online form

Sign up with Instapage and start your 14-day free trial to explore all the platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

Once you have created your innovative online form, you can track its performance and make necessary adjustments to optimize your conversion rates. Start your journey with Instapage today and transform your lead generation process!

Get more conversions with generate innovative online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What features does Instapage’s Form Builder offer to generate innovative online forms?

Instapage’s Form Builder provides an intuitive drag-and-drop interface that allows you to generate innovative online forms effortlessly. You can easily add multiple field types such as text, email, dropdowns, and radio buttons. Plus, you can customize the look and feel of your buttons and determine the actions that follow a submission, ensuring a user-friendly experience for your audience.

How can I ensure that the forms I generate with Instapage convert effectively?

To boost conversions with the forms you generate, Instapage integrates robust analytics and A/B testing features. You can use detailed heatmaps to analyze user behavior on your forms and iterate quickly based on performance data. This capability enables you to refine your forms continually, making them more appealing and effective at capturing leads.

Is it easy to manage and reuse forms created on Instapage?

Absolutely! When you generate innovative online forms using Instapage’s Form Builder, all your forms are stored in a centralized Form Library. This organization makes it incredibly easy to manage, edit, and reuse forms across various landing pages, saving you time and effort while maintaining consistency in your branding.

What kind of integrations does Instapage offer for its Form Builder?

Instapage supports various integrations with popular tools such as CRM systems, email marketing platforms, and analytics services. These integrations allow you to streamline your lead capture process and ensure that the data collected from your forms seamlessly flows into your existing workflows, making it convenient to manage and utilize the leads generated through your online forms.

How does Instapage's customer support compare to other form builder solutions?

Instapage takes pride in offering exceptional customer support, which is one of its key differentiators. With dedicated support channels and extensive documentation, you can receive assistance quickly when generating innovative online forms. This level of service ensures that you can focus on creating high-performing landing pages without getting bogged down by technical issues.

What pricing plans are available for Instapage’s Form Builder?

Instapage offers flexible pricing plans designed to meet the needs of businesses of all sizes. Each plan includes access to the Form Builder, along with additional features such as A/B testing, advanced integrations, and analytics tools. By choosing the right plan for your business, you can ensure you have all the tools necessary to generate innovative online forms that drive conversions.