An easy way to generate AI-powered online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Generate AI-powered online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Statwax leverages Instapage to boost enrollments for universities by 80%

Boost results through landing page optimization

Statwax leverages Instapage to boost enrollments for universities by 80%

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Statwax leverages Instapage to boost enrollments for universities by 80%

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Statwax leverages Instapage to boost enrollments for universities by 80%

Statwax leverages Instapage to boost enrollments for universities by 80%

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Statwax leverages Instapage to boost enrollments for universities by 80%

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to generate AI-powered online form with Instapage's Form Builder

Creating effective online forms is crucial for marketers looking to enhance their conversion rates and customer engagement. Instapage's Form Builder allows users to generate AI-powered online forms quickly and effortlessly. This guide will walk you through the steps necessary to harness this powerful tool for your marketing campaigns.

Steps to create your online form using Instapage

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can successfully generate AI-powered online forms that not only look great but also function effectively to drive conversions. Get started today with Instapage to elevate your marketing efforts!

Get more conversions with generate AI-powered online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What features are included in Instapage’s Form Builder?

Instapage’s Form Builder is designed to help you quickly generate AI-powered online forms with an intuitive drag-and-drop interface. You can easily add various fields like text, email, and dropdown lists, and customize your form's appearance and submission actions. This flexibility allows you to create high-performing forms that align perfectly with your marketing goals.

How can I ensure my forms are optimized for conversions?

To optimize your forms for higher conversions with Instapage, you can use built-in experimentation features and detailed analytics dashboards. By continuously testing variations of your forms, you can track performance and make data-driven adjustments. This way, you maximize your efforts and ensure each form you generate is primed for success.

Can I integrate Instapage’s Form Builder with other marketing tools?

Absolutely! One of the key benefits of using Instapage is its seamless integration capabilities. You can easily connect your generated AI-powered online forms with various CRM systems, email marketing platforms, and analytics tools, enhancing your overall marketing strategy by streamlining data flow and improving tracking.

Is Instapage’s Form Builder user-friendly for beginners?

Yes, Instapage’s Form Builder is designed for ease of use, making it perfect for both beginners and experienced marketers. The drag-and-drop functionality ensures that even those without a technical background can quickly generate AI-powered online forms. Plus, you'll have access to a wealth of resources and customer support to help you along the way.

What makes Instapage stand out from other form builders?

Instapage stands out due to its focus on high-converting landing pages and advanced optimization tools. Unlike many other form builders, it combines form creation with personalized experiences, extensive integration options, and collaborative features. This all-in-one approach not only helps you generate AI-powered online forms but also enhances your entire marketing campaign.

What kind of customer support does Instapage offer?

Instapage provides excellent customer support, ensuring you have the assistance you need while navigating the Form Builder. With resources like live chat, comprehensive documentation, and educational webinars, you're never left in the dark. This commitment to support makes it easy to generate AI-powered online forms and perfect your landing pages.