An easy way to design multi-step online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Design multi-step online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Paramount Digital boosts client conversion rates by 3x using PPC landing pages

Boost results through landing page optimization

Paramount Digital boosts client conversion rates by 3x using PPC landing pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Paramount Digital boosts client conversion rates by 3x using PPC landing pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Paramount Digital boosts client conversion rates by 3x using PPC landing pages

Paramount Digital boosts client conversion rates by 3x using PPC landing pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Paramount Digital boosts client conversion rates by 3x using PPC landing pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to design multi-step online form with Instapage's Form Builder

Getting started with Instapage's Form Builder is straightforward and empowers marketers to create engaging multi-step online forms that enhance user experience and drive conversions. Follow this guide to harness the full potential of Instapage’s capabilities.

Steps to create an effective multi-step online form

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can design a multi-step online form that not only captures leads effectively but also enhances the user experience. Start your free trial with Instapage today and see how easy it is to create forms that convert.

Get more conversions with design multi-step online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How do I design a multi-step online form using Instapage's Form Builder?

Designing a multi-step online form with Instapage's Form Builder is simple and intuitive. You can leverage the drag-and-drop functionality to add fields step-by-step, creating a seamless user experience. Each step can be customized to match your branding, making it a breeze to guide users through the form process, ultimately improving conversion rates on your landing pages.

What are the benefits of using a multi-step online form?

Using a multi-step online form can significantly enhance user engagement and reduce abandonment rates. By breaking the form into manageable sections, users are less overwhelmed and more likely to complete the process. Instapage's Form Builder allows you to design multi-step online forms with visually appealing transitions, helping to keep your audience interested and invested.

Can I integrate other tools with Instapage’s Form Builder?

Absolutely! Instapage’s Form Builder supports numerous integrations, allowing you to connect your forms directly to CRM systems, email marketing tools, and analytic platforms. This means you can easily capture leads and analyze form performance after you design multi-step online forms, streamlining your marketing processes efficiently.

Is it easy to customize my multi-step form's appearance?

Yes, Instapage allows you to design multi-step online forms with great ease. You can customize every aspect of your form, including colors, fonts, and button styles, using the Form Style menu. This ensures that each form aligns with your brand guidelines without requiring coding skills—making it user-friendly for marketers of all levels.

What kind of customer support is available for the Form Builder?

Instapage offers robust customer support to assist you with any questions about using the Form Builder. You can access a comprehensive knowledge base, attend live webinars, or reach out directly to their support team via chat or email. This ensures you have the guidance needed to successfully design multi-step online forms that drive conversions.

How does Instapage's Form Builder compare to other form builders?

Instapage sets itself apart with its user-friendly drag-and-drop interface, extensive customization options, and seamless integrations with other marketing tools. Additionally, the ability to test and optimize your landing page performance using heatmaps and A/B tests grants you insights that many competitors don’t provide. When you design multi-step online forms with Instapage, you're equipped with advanced features and support that truly enhance your marketing efforts.

How to design multi-step online form

letʼs face it weʼre all looking for the most effective ways of getting users through our multistep forms and turning them into real leads one of the major factors in doing that though is indeed the design of your forms I mean what is the user experience or ux actually like the reality is many of us donʼt really know where to start when it comes to designing a userfriendly multi-step form often and I include myself in this youʼre so focused on the project at hand that you canʼt see the wood for the trees what you need is to step back step away and take some independent advice from someone without a stake in the game and that is where this video comes in over the next few minutes Iʼll reveal the ux best practices for multi-step form design gleaned from years of experience in conversion rates optimization paid marketing and form design these insights can help to transform your form into an engaging userfriendly experience that not only looks great but also performs exceptionally well my n