An easy way to design flexible online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Design flexible online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Boost results through landing page optimization

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to design flexible online form using Instapage's Form Builder

Setting up a flexible online form is key to enhancing your marketing efforts. Instapage offers a powerful Form Builder tool that allows you to create tailored forms effortlessly to engage your audience and boost conversions. Here's how to get started with this innovative feature.

Steps to design flexible online form with Instapage's Form Builder

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can effectively design a flexible online form that meets your marketing needs. Start your free trial today and take the first step toward optimizing your landing page experience!

Get more conversions with design flexible online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I easily design flexible online forms using Instapage’s Form Builder?

With Instapage’s intuitive drag-and-drop Form Builder, you can quickly design flexible online forms tailored to your specific needs. Simply add various fields like text input, dropdowns, and radio buttons, then customize styles and actions with just a few clicks. This ease of use sets us apart from competitors, allowing you to focus more on collecting data and less on the technical details.

What are the main features of Instapage’s Form Builder?

Instapage’s Form Builder includes a host of features that allow you to design flexible online forms effortlessly. From customizable field options to a Form Style menu for buttons, you have full control over the look and functionality of your forms. Additionally, all created forms are automatically saved in a central Form Library for easy management and reuse across different landing pages.

Can I integrate third-party tools with my forms designed in Instapage?

Yes! Instapage allows you to integrate flexible online forms with various third-party applications like CRM tools, email marketing software, and analytics platforms. This seamless integration enhances data management and streamlines user engagement, giving you the ability to optimize your conversion funnel more effectively than with other form builders on the market.

What type of customer support can I expect while using Instapage's Form Builder?

Instapage offers comprehensive customer support to assist you in designing flexible online forms and addressing any concerns that may arise. Whether through live chat, email support, or an extensive knowledge base, our team is dedicated to ensuring you have the best experience possible. This level of support is often cited as a key differentiator compared to our competitors.

Are there any costs or pricing plans associated with using the Form Builder?

Instapage provides flexible pricing plans that cater to different needs, allowing you to design flexible online forms within your budget. Each plan includes access to the Form Builder along with features like A/B testing and heatmaps to maximize conversions. We encourage you to review our pricing page for specific details tailored to your marketing goals.

How can I gather and analyze data from forms created in Instapage?

With Instapage’s Form Builder, you can efficiently gather and analyze data from your flexible online forms. You have the ability to set up redirect actions upon submission or download files, ensuring a smooth user experience. Coupled with advanced analytics tools, you can track performance metrics and optimize your forms to boost conversion rates more effectively than with competing tools.