An easy way to design feature-rich online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Design feature-rich online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Boost results through landing page optimization

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Verizon Digital Media decreases cost per conversion by 53% using Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to design feature-rich online form with Instapage's Form Builder

Creating a feature-rich online form is essential for maximizing conversions and enhancing user experience. Instapage's Form Builder empowers marketers to create custom forms that seamlessly integrate into their landing pages. This guide will walk you through the steps to get started with the powerful Form Builder tool.

Steps to design feature-rich online form with Instapage

Sign up with Instapage and start your 14-day free trial to explore the platform’s capabilities.
Create and set up a Workspace, adding team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can effectively design a feature-rich online form that enhances user engagement. Start creating your form today and experience the benefits of Instapage's advanced features in boosting your marketing efforts.

Get more conversions with design feature-rich online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I design feature-rich online forms using Instapage's Form Builder?

Instapage's Form Builder allows you to design feature-rich online forms effortlessly with its intuitive drag-and-drop interface. You can add various fields such as text boxes, email inputs, and dropdowns to customize your forms according to your needs. Plus, the Form Style menu lets you change button appearances and configure actions post-submission, ensuring that you create forms that not only look great but also perform excellently.

What makes Instapage's Form Builder stand out from competitors?

Instapage's Form Builder offers a unique blend of features that set it apart from competitors, such as seamless integrations, high customization capabilities, and excellent customer support. You can easily integrate your forms with popular CRM and email marketing tools to streamline your workflow. Additionally, our dedicated support team is available to assist you, ensuring that you have all the help you need to design feature-rich online forms effectively.

Is it easy to manage and reuse forms in Instapage?

Absolutely! With Instapage, all your designed feature-rich online forms are stored in a centralized Form Library, making management a breeze. You can easily access, edit, or reuse any form across your landing pages, which saves time and facilitates consistency in your campaigns. This user-friendly approach ensures that you can focus more on strategy rather than form logistics.

Can I personalize my forms using Instapage's Form Builder?

Yes, you can personalize your forms to enhance engagement and conversion rates using Instapage's Form Builder. By leveraging dynamic text replacement, you can tailor the content of your forms to specific audience segments, making them more relevant and effective. This feature makes it simple to design feature-rich online forms that speak directly to your visitors’ needs.

What types of fields can I add when designing online forms?

While designing feature-rich online forms in Instapage, you can include a variety of fields like text boxes, email fields, radio buttons, and dropdown lists. This flexibility allows you to collect the exact information you need from your users. The drag-and-drop functionality makes it incredibly easy to customize these fields according to your specific requirements.

What support options are available if I need help with the Form Builder?

Instapage provides comprehensive customer support for users of its Form Builder. You can access helpful resources, including tutorials and documentation, as well as reach out to our support team for personalized assistance. Whether you're looking to design feature-rich online forms or troubleshoot issues, we're here to ensure you have the guidance you need.