An easy way to design cloud-hosted online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Design cloud-hosted online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Xola uses Instapage to optimize landing pages and double its sales lead database

Boost results through landing page optimization

Xola uses Instapage to optimize landing pages and double its sales lead database

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Xola uses Instapage to optimize landing pages and double its sales lead database

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Xola uses Instapage to optimize landing pages and double its sales lead database

Xola uses Instapage to optimize landing pages and double its sales lead database

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Xola uses Instapage to optimize landing pages and double its sales lead database

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to design cloud-hosted online form using Instapage's Form Builder

Getting started with Instapage's Form Builder is straightforward and efficient, allowing you to create high-converting online forms without any coding skills. This guide will walk you through the essential steps to design cloud-hosted online forms that enhance your marketing strategies and improve customer engagement.

Steps to create your first cloud-hosted online form with Instapage

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Navigate to the left menu of the Dashboard, select Assets, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to enhance their appearance in the Form Style section.
Use the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can easily set up a cloud-hosted online form that not only meets your business needs but also improves conversion rates. Start your 14-day free trial today and leverage the power of Instapage's Form Builder!

Get more conversions with design cloud-hosted online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is the main benefit of using Instapage’s Form Builder to design cloud-hosted online forms?

Using Instapage’s Form Builder to design cloud-hosted online forms offers tremendous flexibility and ease of use. With its intuitive drag-and-drop interface, you can quickly create custom forms tailored to your marketing objectives. This not only saves time but also helps improve conversion rates by allowing you to focus on what truly matters: optimizing the user experience.

How does Instapage’s Form Builder integrate with other marketing tools?

Instapage’s Form Builder seamlessly integrates with a variety of marketing tools and platforms, enhancing your ability to track performance and streamline your workflow. By connecting your forms to email marketing services, CRM systems, and analytics platforms, you set yourself up for smarter decision-making that can drive conversions. This versatility makes it easy to collect and manage leads effectively.

Can I customize the design of my cloud-hosted online forms with Instapage?

Absolutely! Instapage’s Form Builder allows you to fully customize your cloud-hosted online forms through the Form Style menu. You can modify colors, fonts, and button designs, ensuring that your forms seamlessly match your brand’s identity. This level of customization helps in maintaining brand consistency across all your landing pages.

How does Instapage support users in creating effective forms?

Instapage provides robust customer support to help you at every step while designing cloud-hosted online forms. From detailed documentation and tutorials to responsive customer service, you’ll find all the resources you need to create high-performing forms. Additionally, our collaborative features allow team members to provide instant feedback and make real-time edits, enhancing your workflow further.

Is Instapage’s Form Builder suitable for different industries?

Yes, Instapage’s Form Builder is designed to cater to various industries including marketing, education, financial services, and more. This versatility allows businesses of all types to design cloud-hosted online forms that meet their specific needs. The tool’s powerful features and customization options equip any team—regardless of size or sector—to enhance lead generation and customer engagement.

What differentiates Instapage’s Form Builder from other form builders on the market?

Instapage’s Form Builder stands out with its user-friendly interface, comprehensive customization options, and tight integration with numerous other marketing tools. While many form builders may have limited features, Instapage offers built-in optimization and personalization capabilities, ensuring that you can design cloud-hosted online forms that aren’t just functional but also drive real results for your campaigns.