An easy way to customize self hosted online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Customize self hosted online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Boost results through landing page optimization

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to customize self hosted online form with Instapage's Form Builder

Instapage's Form Builder is an intuitive tool designed to help marketers create effective self-hosted online forms that can enhance lead generation and boost conversions. This guide will walk you through the essential steps to get started with this powerful feature and customize your forms to meet your unique needs.

Steps to customize self hosted online form

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can effectively customize a self-hosted online form that resonates with your audience. Start your free trial today and leverage Instapage’s powerful features to enhance your marketing strategy!

Get more conversions with customize self hosted online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I customize a self hosted online form using Instapage's Form Builder?

With Instapage's intuitive drag-and-drop Form Builder, you can easily customize a self hosted online form to suit your branding and functional requirements. You can add various fields like text boxes, dropdowns, and checkboxes, and personalize the styling of your buttons in the Form Style menu. Additionally, you can configure actions upon submission, such as redirects or file downloads, ensuring your forms align perfectly with your marketing goals.

What integrations does Instapage offer for self hosted online forms?

Instapage supports a wide range of integrations, allowing you to connect your customized self hosted online form with popular tools like CRM systems, email marketing software, and analytics platforms. This flexibility supports seamless data collection and real-time updates across your systems. With these integrations, you can enhance the efficiency of your marketing campaigns and foster better communication with your leads.

Is it easy to use Instapage's Form Builder for creating self hosted online forms?

Absolutely! Instapage's Form Builder is designed with usability in mind, making it simple for marketers to create a customized self hosted online form without any coding experience. The drag-and-drop interface allows you to quickly add and arrange different fields, customize the look and feel, and publish your forms in no time. This ease of use significantly lowers the barrier for creating high-converting forms for your landing pages.

What support does Instapage provide for users customizing self hosted online forms?

Instapage offers extensive customer support, including live chat, email assistance, and a comprehensive knowledge base filled with tutorials and guides. If you encounter any challenges while customizing your self hosted online form, you can count on the dedicated support team to provide prompt and helpful solutions. This ensures that you can maximize the features of the Form Builder and enhance your landing page conversions.

How does Instapage's Form Builder compare to other form builders on the market?

Instapage stands out in the crowded market of form builders due to its seamless integration with landing pages and a robust suite of optimization tools. Unlike many competitors, Instapage combines form creation with extensive personalization and experimentation features, allowing you to create a customized self hosted online form that delivers results. The unique ability to conduct A/B tests and analyze user behavior further empowers marketers to continuously improve conversion rates.

What pricing options are available for Instapage's Form Builder?

Instapage offers flexible pricing plans to cater to various business needs. You can customize your self hosted online form features depending on your chosen plan, ensuring that you only pay for what you need. Each plan may include features like landing page optimization, personalization, and integrations, making it easy to find the right package that fits your budget while maximizing performance.