An easy way to customize interactive online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Customize interactive online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Boost results through landing page optimization

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to customize interactive online form using Instapage's Form Builder

Creating effective online forms is essential for capturing leads and improving conversion rates. Instapage’s Form Builder offers a powerful yet user-friendly tool that allows marketers to easily customize interactive online forms. This guide will walk you through the necessary steps to get started and maximize your form's effectiveness.

Steps to customize your interactive online form

Sign up with Instapage and start your 14-day free trial to explore the platform’s capabilities.
Create a Workspace and invite team members to enhance collaboration on projects.
In the Dashboard, select Assets from the left menu, then navigate to Forms and click on 'Create Form'.
Use the drag-and-drop feature to incorporate various fields, dropdown lists, and radio buttons from the sidebar into your form.
Adjust labels and buttons in the Form Style section to boost visual appeal.
Access the Form Settings menu to manage steps and define actions that occur after form submission.
Don’t forget to click SAVE to keep your changes safe, or SUBMIT to activate and launch your form.

By following these straightforward steps, you can efficiently customize an interactive online form that aligns with your marketing goals. Start your free trial today and transform your lead generation strategy with Instapage!

Get more conversions with customize interactive online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I customize an interactive online form using Instapage?

With Instapage's intuitive drag-and-drop Form Builder, you can easily customize interactive online forms by adding various fields such as text, email, dropdowns, and more. Simply drag your desired elements onto your form, adjust their appearance through the Form Style menu, and set submission actions like redirects or file downloads. This flexibility ensures your forms match your branding and meet your specific needs.

What types of fields can I include when I customize an interactive online form?

You can include a wide range of fields when you customize interactive online forms. Options like text inputs, email fields, dropdown lists, checkboxes, and radio buttons can all be added effortlessly. This variety allows you to tailor your forms to capture the exact information you need from your audience, enhancing your data collection process.

Are there any integrations available with the Form Builder for my interactive forms?

Yes, Instapage offers seamless integrations with a wide array of third-party applications, enhancing your ability to customize interactive online forms. These include popular platforms like CRMs, email marketing tools, and analytics services, allowing you to streamline your workflow and data management. This connectivity sets Instapage apart from competitors, enabling a more comprehensive approach to lead generation and customer engagement.

How does customer support for the Form Builder work?

Instapage provides robust customer support for its Form Builder, ensuring you have assistance whenever you need it. You can access a variety of resources, including detailed documentation, video tutorials, and responsive live chat support. This commitment to customer service helps you maximize your ability to customize interactive online forms effectively, regardless of your experience level.

Can I track the performance of my customized interactive online forms?

Absolutely! Instapage allows you to track and analyze the performance of your customized interactive online forms using built-in analytics tools. You can conduct A/B testing, view heatmaps, and assess conversion rates to determine what’s working best. This insight is invaluable for optimizing your forms and ensuring they meet your marketing goals.

What makes Instapage's Form Builder stand out from other form builders?

Instapage's Form Builder stands out due to its user-friendly, drag-and-drop interface and extensive customization options that enable you to create high-performing forms quickly. Unlike many competitors, Instapage seamlessly integrates with various platforms and offers advanced analytics to drive improvements. The collaborative features further facilitate teamwork, making it easier to build and optimize customized interactive online forms for your campaigns.