An easy way to customize innovative online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Customize innovative online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages

Boost results through landing page optimization

Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages

Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to customize innovative online form using Instapage's Form Builder

Instapage's Form Builder empowers marketers to create responsive, high-converting online forms effortlessly. By utilizing this tool, you can customize innovative online forms that not only align with your brand but also enhance the user experience, ultimately driving conversions. Follow these simple steps to get started.

Steps to customize innovative online form

Sign up with Instapage and start your 14-day free trial to explore all of the platform’s capabilities.
Create and set up a Workspace to effectively manage your projects and add team members for better collaboration.
Navigate to Assets in the left menu of the Dashboard, then click on Forms and select Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form as per your requirements.
Customize labels and buttons to improve their appearance in the Form Style section, ensuring they align with your branding.
Utilize the Form Settings menu to configure multi-step processes and define actions on form submission, enhancing usability.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can effectively customize innovative online forms using Instapage's Form Builder. Start building forms that convert today; don't miss out on your 14-day free trial!

Get more conversions with customize innovative online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What features does Instapage's Form Builder offer for customization?

Instapage's Form Builder allows you to easily customize innovative online forms using an intuitive drag-and-drop interface. You can add various fields such as text, dropdowns, and radio buttons, and style your buttons to match your branding. With our Form Style menu, you can change the look of your forms and even configure submission actions, such as redirecting users or downloading files.

How can I ensure my forms convert well?

To maximize your conversion rates, Instapage enables you to customize innovative online forms with built-in optimization tools. Utilize A/B testing to identify the most effective layouts and styles for your audience. Plus, our detailed heatmaps provide insights into user behavior on your landing page, so you can make data-driven decisions to enhance your forms.

What kind of integrations does Instapage support?

Instapage supports a wide range of integrations that enhance its Form Builder capabilities, allowing you to effortlessly connect with CRM systems, email marketing platforms, and other essential business tools. This means you can automate workflows and manage your leads more effectively after users customize innovative online forms on your landing pages. Our integration options help ensure a seamless experience for your marketing efforts.

Is there customer support available for Form Builder users?

Absolutely! Instapage offers extensive customer support to assist you with any inquiries related to the Form Builder. Our support team provides resources and guides for users, ensuring that you can fully leverage how to customize innovative online forms for your specific needs. Whether you need setup assistance or have questions about features, our team is here to help you succeed.

How does Instapage's Form Builder compare to competitors?

Instapage stands out from competitors with its ease of use and powerful customization options. While many platforms require technical skills for form creation, our drag-and-drop Form Builder makes it simple for anyone to customize innovative online forms. Moreover, the ability to integrate seamlessly with other marketing tools and the robust optimization features truly differentiate Instapage, making it a preferred choice for marketers.

Can I reuse my forms across different landing pages?

Yes, with Instapage, once you customize innovative online forms, all your forms are stored in a central Form Library. This means you can easily manage and reuse forms across your landing pages without having to recreate them each time. This feature not only saves you time but also ensures consistency in your branding and user experience.