An easy way to customize drag and drop online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Customize drag and drop online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Boost results through landing page optimization

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to customize drag and drop online form using Instapage's Form Builder

Getting started with Instapage's Form Builder can significantly elevate your online marketing strategy. This powerful tool allows marketers to create customized forms effortlessly, enhancing user engagement and boosting conversion rates. Follow these steps to customize your drag and drop online form and maximize its potential.

Steps to customize your drag and drop online form

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you'll be equipped to create a visually appealing and functional form that enhances user conversion. Start customizing your drag and drop online form today with Instapage to experience effective marketing outcomes.

Get more conversions with customize drag and drop online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What features does the Instapage Form Builder offer for customizing my forms?

With Instapage's Form Builder, you can easily customize drag and drop online forms by adding various fields such as text, email, dropdown lists, and radio buttons. The intuitive interface allows you to change the appearance of your buttons using the Form Style menu and configure actions upon submission, such as redirecting to another page or downloading a file. This flexibility ensures that your forms are tailored to your specific conversion goals.

How can I effectively utilize the Form Library with Instapage?

When you customize drag and drop online forms in Instapage, all newly created forms are stored in your central Form Library. This feature simplifies the management and reuse of your forms across multiple landing pages. You can quickly access, edit, or clone existing forms, saving time and ensuring consistency in your lead capture efforts.

Can I integrate third-party tools with the Instapage Form Builder?

Absolutely! Instapage’s Form Builder allows seamless integration with various third-party tools, enhancing your ability to customize drag and drop online forms for specific marketing needs. Whether you're looking to sync with email marketing services, CRM systems, or analytics platforms, these integrations facilitate streamlined data flow, helping you maximize conversions and track performance effectively.

What kind of customer support does Instapage offer for users of the Form Builder?

Instapage provides excellent customer support for users of the Form Builder, including comprehensive documentation, tutorial videos, and a dedicated support team. Whether you're just getting started or looking for advanced customization tips for your drag and drop online forms, you can reach out to their support channels for assistance. This commitment to customer care sets Instapage apart from competitors in the market.

Is it difficult to create forms with Instapage's drag-and-drop functionality?

Not at all! Instapage's user-friendly interface makes it extremely easy to customize drag and drop online forms without any coding knowledge. The drag-and-drop functionality allows you to quickly and intuitively build forms that meet your business needs, enabling marketers and non-technical users alike to create high-performing forms effortlessly.

How does Instapage’s Form Builder compare to other form builders in the market?

Instapage’s Form Builder stands out in the market due to its powerful customization options and ease of use. Unlike many competitors, it offers a central Form Library for efficient management and integration capabilities with numerous marketing tools. Coupled with advanced features like A/B testing and detailed analytics, Instapage empowers users to optimize their drag and drop online forms for higher conversion rates, making it a preferred choice for marketers.