Seamlessly build online form with custom branding

Transform potential into conversions with smart single, multi-step, or pop-up forms. Use Instapage to seamlessly build online form with custom branding without coding. Improve user engagement and boost conversion rates effortlessly and efficiently.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages

Boost results through landing page optimization

Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages

Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to build online form with custom branding using Instapage

Instapage’s Form Builder is a powerful, user-friendly tool that allows you to create customized online forms that enhance your marketing efforts while improving conversion rates. With a wide range of features and customizable options, you can easily build online forms with custom branding that reflect your unique style and message.

Getting started: Steps to build your online form

Sign up with Instapage and start your 14-day free trial to explore the platform’s capabilities.
Create and set up a Workspace to manage your projects and add team members for better collaboration.
Navigate to the Dashboard, select Assets from the left menu, then click Forms and choose Create Form.
Use the drag-and-drop feature to add various fields, dropdown lists, and radio buttons from the sidebar to build your form easily.
Go to the Form Style section to customize labels and buttons, improving their visual appearance.
Access the Form Settings menu to configure steps and define actions that happen upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you’ll create online forms that not only capture leads but align perfectly with your brand identity. Start your journey with Instapage today and unlock the potential of marketing success!

Get more conversions with build online form with custom branding

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I build online forms with custom branding using Instapage's Form Builder?

With Instapage's intuitive drag-and-drop Form Builder, you can easily build online forms with custom branding tailored to your business's unique look. Simply select the fields you need, adjust the design through the Form Style menu, and include your brand colors and logos. This customization not only enhances brand consistency but also helps improve customer engagement.

What types of fields can I add when I build online forms with custom branding?

Instapage allows you to build online forms with custom branding by incorporating various field types such as text boxes, email inputs, dropdown lists, and radio buttons. This versatility lets you create forms that perfectly suit your campaign needs, ensuring you collect the data that's most relevant to your business. Plus, everything is accessible through an easy-to-use interface that speeds up the setup process.

Are there any integrations available for forms I build online with custom branding?

Absolutely! Instapage’s Form Builder seamlessly integrates with a variety of third-party tools, which enhances your ability to build online forms with custom branding that effectively funnel leads into your existing systems. Connect with popular CRM platforms, email marketing tools, and analytics services to streamline your workflow and optimize conversions. This integration capability is a key differentiator compared to other form builders.

What kind of customer support does Instapage offer for its Form Builder?

Instapage is committed to providing robust customer support for users of its Form Builder. You can access a variety of resources, including tutorials, knowledge base articles, and responsive customer service to assist you with any issues. This level of support ensures that you can confidently build online forms with custom branding without feeling lost or overwhelmed during setup.

Is it easy to manage all my forms in Instapage once I build online forms with custom branding?

Yes, Instapage features a centralized Form Library where all your forms are conveniently stored, making management very straightforward. After you build online forms with custom branding, you can easily reuse them across different landing pages, saving you time and effort. This streamlined management feature is designed to enhance your productivity and ensures consistency in your branding efforts.

What sets Instapage apart from competitors when building online forms with custom branding?

Instapage distinguishes itself by offering advanced personalization features, intuitive design tools, and a collaborative workspace that accelerates form creation. When you build online forms with custom branding, you also gain access to built-in optimization tools that drive higher conversion rates. This combination of features, alongside comprehensive support and integration options, ultimately makes Instapage a standout choice for marketers.